Marketing Executive

Role Overview

Marketing Executive at Deluxe Holiday Homes, a leading holiday-home and property management company based in Dubai, UAE.

Company Overview

Deluxe Holiday Homes manages a portfolio of 800+ premium short-term rental properties across Dubai. The Deluxe Homes Group operates with approximately 230 people across Dubai, Abu Dhabi, Fujairah, and Armenia, and serves five brands from one marketing department: Deluxe Holiday Homes, ProKeep, HIVE Business Center, Deluxe Homes Interior Design, and Deluxe Homes Real Estate Brokers. The organization runs a platform-first model: an in-house Marketing OS and AI pipelines handle production-line work, and a small team handles judgment, camera, and execution.

Role Purpose

This is a hands-on ownership role responsible for the physical and scheduled side of marketing across all five brands. You own the video and photo shoot pipeline, day-to-day operation of every social media account in the group, every marketing vendor, the physical launch of HIVE Business Center, and the trackers and weekly reporting the department runs. You are the single point of accountability for one outcome: everything happens on the date it was promised. This role does not include marketing strategy, creative direction, copywriting, design, paid advertising, or SEO. Captions, scripts, and visuals arrive prepared from the content team and AI pipeline; you publish and operate. The role has no direct reports.

Key Responsibilities

Shoot Production

• Own the shoot calendar across all brands: schedule every shoot 7 days out and issue the brief (properties, concept, video count) to the content and camera team.
• Run the readiness gate: scripts in 4 days out, written GO or NO-GO to the Shoot Lead and GM 3 days out, by 6 pm, every time.
• Lock properties with operations: units blocked, cleaned, and staged 3 days before every shoot.
• Prepare the kit: wardrobe, props, and equipment ready on shoot day.
• Log delivered-vs-planned for every shoot and keep host cancellation and standby penalties at AED 0.

Social Publishing & Account Operations

• Publish the prepared content for all 5 brands every day per the approved calendar through the Marketing OS and log the live link for every post.
• Flag any cadence break 24 hours before it happens, never after.
• Operate every social account in the group (Instagram, Facebook, TikTok, LinkedIn, X, YouTube): bios, links, covers, highlights, pinned posts — complete and current at all times.
• Secure handles, profiles, and defensive registrations for any new brand or entity within 48 hours of its naming.
• Moderate comments and DMs across all accounts with hard routing rules: booking or sales leads to the reservations and BD teams the same day, guest complaints to operations, spam hidden.
• Keep Google Business Profile and Bing Places complete and active for ProKeep and HIVE (weekly posts, photos, Q&A), and execute the citation list set by the Search team.
• Send review responses within 48 hours (AI-drafted, human-checked).
• Run a monthly QA pass across every live channel and fix what it finds.

Vendors, Print & Physical Brand

• Own every marketing vendor thread end-to-end: supplier, quote, approval, pinned date, delivery, and payment paperwork to finance.
• Keep welcome books and in-unit collateral stocked across 700+ units on a reorder schedule.
• Deliver uniforms and the vehicle-branding schedule (15 vehicles currently pending) to completion.
• Chase trademark agents (EN + AR) and manage Arabic transcreation delivery from briefed vendors.
• Run the physical launch of HIVE Business Center: signage, tour-route materials, print collateral, and opening-day logistics.
• Bring every vendor decision to the GM as a 3-option comparison with your recommendation.

Trackers & Reporting

• Keep every task, vendor, and budget line in ClickUp with a due date, updated every working day without being chased.
• File and index every photo and video asset within 48 hours of delivery so the AI pipeline can use it.
• Send the Monday report to the GM: progress, blockers (with the date and person you escalated to), and spend.
• Escalate any blocker — on anyone, including the GM — in writing within 24 hours.
• Record every operational decision (cadence changes, vendor awards, holds) in the decision log.

Skills & Competencies

• Ownership and decisiveness: you make routine calls without escalation, and own every outcome you promise.
• Vendor management and negotiation: pinning dates, managing vendor performance, and handling contracts.
• Project and calendar management using ClickUp.
• Social media account management across six major platforms (Instagram, Facebook, TikTok, LinkedIn, X, YouTube).
• Ability to spot and fix readiness gaps independently.
• Written and verbal communication in English; familiarity with Arabic transcreation and trademark processes is an asset.