Marketing Executive - Dubai

Role Overview

Marketing Executive in Dubai for Al Tayer Group. The role coordinates and executes marketing activities, promotions, and events for the allocated Business Portfolio in full alignment with Al Tayer Group policies and Brand/Principals guidelines.

Role Purpose

To plan, implement, and manage marketing activities, promotions, and events across an assigned portfolio of brands, ensuring compliance with group policies and principal guidelines while supporting sales and business objectives.

Key Responsibilities

Planning & Strategy

• Assist in the development of yearly and quarterly marketing plans and calendar of activities for the respective portfolio of brands.
• Update and maintain the marketing calendar for all promotional initiatives.
• Support the team on maintenance of annual budgets including allocation of monthly phasing.

Marketing Execution

• Implement marketing and promotional activities for the Business Portfolio as per agreed plans.
• Liaise with vendors to ensure production of POS material and marketing collateral in line with marketing objectives and agreed timelines.
• Timely update and maintain website brand and portfolio content by season.
• Work with the Brand Principals and Social Media team to develop relevant content on the allocated portfolio.

Compliance & Guidelines

• Maintain a thorough understanding of relevant Principal requirements and guidelines, ensuring that all respective brands within the Business Unit apply and adhere to guidelines across all managed marketing activities.

Coordination & Support

• Coordinate on a daily basis with the sales team and/or Business Unit managers to identify possible marketing requirements and business support.
• Coordinate with the central team on a weekly basis regarding all marketing requirements ranging from POS, posters, brochures, media requirements, merchandising, websites, PR, CRM and database capturing, displays, etc.
• Maintain effective working relations and contacts with key external parties such as vendors and mall management.

Reporting & Analysis

• Assist line manager in collating data for reports on brand performance, marketing initiatives, customer mix, and post-activity reports after each sponsorship or display activity.
• Assist in collating competitors' activities regarding communication, pricing, packaging, and planning.

Administration & Systems

• Maintain the archiving system for all executed elements in the marketing calendar and ensure all relevant databases and systems are updated as mandated.
• Collect and maintain estimates and invoices with all vendors and ensure timely processing of payments through the FSS structure.

Qualifications & Experience

• Graduate, preferably in Business Administration with a specialization in Marketing.
• 3 to 5 years of marketing experience.
• Experience in the retail industry is an advantage.