Marketing Coordinator

Role Overview

Marketing Coordinator at wasl, based at Dubai Creek Golf & Yacht Club with requirements to work on-site at Emirates Golf Club and Jumeirah Golf Estates.

Company Overview

Viya is the UAE's leading golf and hospitality management group operating a portfolio of championship golf courses, award-winning restaurants, premium leisure and recreation facilities, innovative entertainment concepts, and digital platforms. The group includes Emirates Golf Club, Dubai Creek Golf & Yacht Club, Jumeirah Golf Estates, Yas Links Abu Dhabi, Saadiyat Beach Golf Club, Yas Acres Golf & Country Club, Topgolf Dubai, Tiger Strikes, Viya Fit and Viya Padel. As part of wasl Hospitality & Leisure, Viya is recognised as a guardian of golfing heritage and a leader in modern hospitality. Operations are underpinned by the Viya App, a loyalty-driven platform that integrates bookings, rewards, and spendable benefits across the portfolio. Viya is dedicated to innovation, sustainability, and excellence, connecting communities to extraordinary experiences and shaping Dubai and the UAE as global destinations for sport, leisure, and lifestyle.

Role Purpose

To provide operational and administrative support to the Marketing & Communications Department and support the creation of distinctive, engaging and interactive marketing campaigns that follow overall strategy in line with departmental and club standards at Dubai Golf in order to gain more leads and drive revenue.

Key Responsibilities

Digital & Social Media

• Report to Assistant Digital Marketing Manager, providing support for everything related to digital and wider marketing campaigns for all Dubai Golf Clubs.
• Keep social media accounts active and engaging while using management platforms such as Later, Hootsuite and Sprinklr.
• Responsibility for helping to update club social media sites including Facebook, Twitter, Instagram and Pinterest whilst keeping updated with the latest trends to continuously develop and expand the social media presence.
• Maintain and update Content Calendars for all social media profiles including monitoring WhatsApp groups set up for generating content.
• Update social media as and when required, including out of office hours.
• Help drive further traffic to the website through effective use of SEO and Google AdWords.

Campaign Strategy & Creative

• Support in the implementation of short to long term strategies, helping to create videography and photography.
• Create various collateral designs using Adobe programs.
• Help create EDMs using MailChimp while continuously building up email database.
• Use initiative and benchmarking to produce ideas for club events and promotions, sharing information with managers, and develop relevant online and offline flyers, advertisements and other promotional materials, dealing with IHP, external agencies and media where required adhering to the brand guidelines at all times.
• Where required, brief in promotions and menus to IHP, working with designers to create artworks in various sizes and styles.
• Assist designers in generating new ideas and designs for artworks.

Reporting & Analytics

• Support in the production of weekly and monthly reports on marketing analytics and turn data into readable information that shows clear conclusions.
• Produce reports for all activities undertaken with reference to measurement and ROI where appropriate.
• Produce monthly press information regarding events taking place at the club and communicate information to key stakeholders.

Administration & Systems

• Control the administration system for Sales & Marketing, keeping files and reports up to date, including raising purchase requisitions and local purchase orders, invoices, media information packs and stationery.
• Maintain the database and CRM system with relevant guest contact details, ensuring records are kept up to date and that information is communicated to the right target markets at the right time, in the right way.
• Ensure that all Front of House areas are kept up to date and stocked with all relevant club materials and literature, in coordination with reception, aiming to streamline and transition from printed collateral to digital wherever possible.

Website & App Management

• Support in the management, upkeep and any enhancements to the Dubai Golf website, including assisting in creating the requirements for the RFP, analyzing the current website and the execution of the design and implementation of the new website.
• Support in the development, relaunch and day-to-day management and marketing of the Golf Central booking App and the Dubai Golf member App, while also providing support where necessary on the development, launch and management of the Wasl App.
• Ensure that all relevant areas of the website including member's zone are kept up to date.

Stakeholder Management & Coordination

• Close liaison with other departments within the club to ensure that promotions and key messages are communicated in a timely and efficient manner.
• Ensure all on-site club marketing materials are neat, tidy and up-to-date.
• Provide wider support to the Head of Marketing Communications and Marcom team as and when required.
• Coordinate film and photo shoot requests at the club with all departments concerned, to ensure maximum revenue from commercial shoots and achieve maximum exposure from tourism related opportunities, managing the logistics on the day of the shoot, plus keeping records in accordance with company guidelines and contracts.
• Presence and involvement may be required at PR events and golf tournaments and meetings, as per direction from department head, including photography and invitation requirements.

Quality & Brand Governance

• Aware of Dubai Golf Mission, Vision and Values.
• Responsible to apply the 4 Service Steps throughout serving internal and external customers.

Information Security

• Read, understand and comply with all applicable Information Security Policies and procedures of wasl.
• Cooperate, coordinate and share information with Internal and External Audit teams as appropriate and applicable.
• Attend Information Security Awareness sessions conducted by the wasl IT Department.
• Immediately report all Information Security breaches, events, weaknesses and incidents (actual or suspected breaches) to the IT Service Desk.

Continuous Improvement

• Participate in various extra activities contributing towards individual and organizational growth.
• Attend any meeting, training or seminars to help develop yourself and the club.

Qualifications & Experience

• Demonstrated interest in marketing and multi-media with experience in a similar position.
• Relevant qualifications or training in areas relevant to job description.
• An interest in sports and hospitality or tourism industry is preferred.

Skills & Competencies

• Strong visual literacy and knowledge of branding, photography and videography.
• Excellent computer skills with great graphic designing skills.
• Digital marketing is a plus.
• Excellent graphic design capability using Adobe programs.
• Excellent fluency in written and spoken English.
• Pleasant, friendly and outgoing personality.
• Passion for social media.