Job description
Role Overview
Marketing Campaign Lead at Bybit, a leading global cryptocurrency exchange and digital financial platform. Based in or willing to relocate to Abu Dhabi, UAE.
Company Overview
Established in 2018, Bybit serves over 80 million users across more than 200 countries and regions. The platform delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services, and Web3. Bybit is recognized as one of the most trusted and transparent platforms in the digital asset industry, powered by world-class technology and a user-first mindset, with 24/7 multilingual customer service and a strong commitment to innovation.
Role Purpose
Own the strategy and execution of global campaigns across the Bybit platform, leveraging deep understanding of crypto markets, exchange products, trading users, and user lifecycle to drive business growth. Turn market insights, user behavior, and product opportunities into targeted campaigns and cross-sell initiatives that deliver measurable commercial impact.
Key Responsibilities
Strategy & Campaign Development
- Own global campaigns end-to-end, from strategy, mechanics, and user journey to execution, optimization, and performance review.
- Build campaign strategies around the user lifecycle, covering activation, trading engagement, multi-product adoption, retention, and reactivation.
- Identify opportunities from market movements, user behavior, product updates, and emerging trends across Crypto and TradFi, and translate them into relevant campaigns.
Campaign Execution & Leadership
- Lead major platform initiatives including trading competitions, product launches, asset campaigns, seasonal campaigns, and flagship global events.
- Lead the Global Campaign team, set clear priorities, and continuously improve campaign frameworks and execution efficiency.
- Work closely with Product, Growth, Brand, BD, Data, and Regional teams to deliver complex global initiatives.
Commercial & Analytics
- Identify cross-sell opportunities by matching user needs with the right products, tools, and trading strategies under different market conditions.
- Measure campaign performance based on business impact, including active traders, trading volume, revenue, product adoption, retention, and ROI.
Qualifications & Experience
- 5+ years of experience in growth, campaign operations, user operations, or related roles, preferably in crypto exchanges, fintech, brokerage, or trading-related businesses.
- Proven experience in user lifecycle operations, with a strong understanding of activation, engagement, retention, cross-sell, and reactivation.
- Deep understanding of the crypto industry, exchange products, trading mechanics, and user behavior.
- Active trading experience, with a genuine habit of exploring different products, trading tools, and strategies.
- Strong market sense across Crypto and TradFi, with the ability to connect market conditions, user needs, and product opportunities.
Skills & Competencies
- Strong commercial and analytical mindset, with the ability to use data to identify opportunities and evaluate incremental business impact.
- Proven ability to lead large-scale, cross-functional projects in a fast-moving organization.
- Strong ownership, ambition, and resilience, with the ability to perform under pressure and take responsibility for results.
- Fluent in both English and Chinese as working languages.
Additional Information
Benefits
- Study Growth Fund supporting professional development and continuous learning.
- Internal Events including regular team-building activities, workshops, and events designed to promote collaboration and innovation.
- Global Collaboration as part of a diverse, international team.
- Career Advancement with opportunities for growth within a rapidly expanding global company.
- Internal Mobility with internal job opportunities to help build your career path.