Marketing and Communications Manager (Tawam Hospital)

Role Overview

Marketing and Communications Manager at Tawam Hospital, SEHA. The role is based at Tawam Hospital and is responsible for strategic branding, positioning, and marketing execution to meet and exceed annual revenue targets.

Role Purpose

Develop and implement marketing strategy and communications plans to build and maintain the facility's brand position, attract and retain customers, and support academic and clinical objectives. Drive promotional activities, manage marketing budgets, conduct market research, and coordinate events and media relations to ensure the facility maintains competitive advantage and meets revenue targets.

Key Responsibilities

Strategy & Planning

• Develop and implement a comprehensive marketing strategy for the facility to meet and exceed annual revenue targets.
• Implement the marketing and communications strategy to meet academic and clinical objectives.
• Implement brand positioning, including market activities and forecasting.
• Identify and establish an appropriate community engagement program in the UAE and in key international markets.
• Develop key corporate communications within the UAE, including special events, brochures, website, and other mediums in strategically important areas.

Marketing Plans & Budget

• Implement marketing plan and budget for the facility.
• Implement, in coordination with Senior Officer, the marketing plans and proposals for different groups.
• Allocate and control marketing budget across internal and external sponsorship, profiling and advertising costs.
• Review and approve subordinate budget inquiries when required.
• Ensure appropriate accountability and compliance to the approved budget.

Promotional Activities & Events

• Implement promotional plans for facility staff and customers to guarantee a steady stream of customers, especially during off-peak periods.
• Implement the advertising and media plan.
• Coordinate continuous promotional programs, conventions and meetings.
• Ensure these events are well attended and organized.
• Drive the implementation of the annual calendar of marketing and promotional events and activities.
• Coordinate events to support marketing objectives.

Market Research & Competitive Analysis

• Conduct market research to understand customer needs, priorities and aspirations.
• Manage market research activities to identify target markets and the appropriate media for distribution of facility information.
• Evaluate products, prices and services to maintain highest standards of integrity in all UAE operations, including analysis of competitor products, price, promotion and services.
• Maintain up-to-date competitor information to ensure the facility retains its competitive edge in the marketplace.

Brand & Communications Management

• Develop and maintain strategic relationships with key stakeholders.
• Market, manage and communicate the facility brand to UAE audiences to ensure that position and brand strength are understood by all UAE clients, customers and patients.
• Coordinate with media organizations to create awareness about the facility and promote the facility's mission, clinical programs, staff and events.
• Develop ideas and opportunities for feature articles, interviews, presentations, and other public relations activities that promote awareness of the facility.
• Represent the facility to the press and public where required (exhibitions, road shows, interview programs) in an ethical manner.
• Establish direct contact with the media community in local area newspapers, magazines, radio stations, television channels.
• Establish and maintain personal contacts and corporate communication with key parties, including academia, government entities, major healthcare providers, existing or potential sponsors.

Marketing Collateral & Materials

• Manage and oversee the production of marketing collateral and other communication material for marketing and customer attraction.
• Manage production of facility promotional items and gifts.
• Develop and monitor the delivery of facility paper-based and electronic promotional materials, including the maintenance of the core external web pages for the facility.

Project Management & Reporting

• Direct and oversee all marketing projects and serve as main project manager when required.
• Provide marketing information and support to various committees and/or chair committees as assigned.
• Evaluate and report on the effectiveness of implemented activities on a regular and ad-hoc basis, in consultation with Director.

Department Management & Operations

• Direct the overall administration of the marketing department/section and the services provided.
• Monitor and evaluate the efficiency and effectiveness of service delivery processes and identify opportunities for improvement.
• Delegate and supervise marketing departmental/sectional work, assign priorities and evaluate performance of subordinates.
• Recommend necessary training to correct deficiencies for the marketing department/section.
• Provide guidance and interpretation of policy related to marketing and branding.
• Ensure good customer service in the department/section.
• Maintain collaborative and effective relationships with other key management personnel.
• Keep abreast of significant economic, social and technical trends and regulatory guidelines, which may influence assigned functions/services and/or the facility.

Team Management & Development

• Act as manager to the team; check workload, ensure performance management, day-to-day supervision, training and orientation of staff.
• Review training requirements of the department/section staff and organize trainings to be provided as needed.
• Plan and supervise the day-to-day activities of the section; streamline processes wherever possible.

Qualifications & Experience

• 6–8 years of relevant progressive experience in a similar marketing or communications role.
• 3 years of supervisory experience.
• Desired: Experience in a large healthcare facility.

Additional Information

• Special Certificate required (type not specified in source).