Manager - Ecommerce

Role Overview

Manager - Ecommerce at Apparel Group. The role owns end-to-end digital commercial performance of 4–5 fashion brands across marketplaces and the group's DTC (direct-to-consumer) websites, driving revenue, profitability and brand-right online positioning across every digital touchpoint.

Company Overview

Apparel Group operates a portfolio of 4–5 fashion brands, each with distinct positioning, price point and customer base, sold across marketplaces and owned DTC websites. Marketplace presence spans multiple platforms per brand, each with different commercial models, content requirements, fulfillment methods and account management structures. DTC websites are run as owned P&Ls with full accountability for revenue, gross margin, digital marketing spend, fulfillment cost and channel profitability.

Role Purpose

The Ecommerce Manager acts as business owner for the online channel, holding full P&L accountability for DTC websites and commercial and content stewardship of each brand's marketplace presence across platforms such as Centrepoint, Amazon, Namshi, Ounass and similar. The role leads a 4-person team delivering marketplace operations, digital merchandising, website performance and fulfillment coordination. The channel must protect brand equity online while scaling volume; pricing parity, content quality and promotional discipline across every platform are commercially critical. The role requires close coordination with brand/category, marketing, supply chain and technology stakeholders to keep listings, stock, pricing and fulfillment aligned across a fast-moving multi-brand, multi-platform environment.

Key Responsibilities

DTC Website P&L Ownership

• Own full P&L for all DTC websites spanning revenue, gross margin, digital marketing spend (CAC, ROAS), fulfillment/logistics cost and net channel profitability.
• Set and track budgets, forecasts and monthly/quarterly business reviews for each brand's DTC performance.
• Drive conversion rate, AOV, repeat purchase rate and customer lifetime value across all owned websites.
• Approve and monitor promotional calendars, discounting and pricing strategy to protect margin and brand positioning.
• Partner with performance marketing to optimise paid and organic acquisition spend against ROAS and CAC targets.

Multi-Brand Marketplace Management

• Own commercial performance across all marketplace accounts (Amazon, Namshi, Centrepoint, Firstcry and similar platforms) for each brand in the portfolio.
• Manage pricing strategy, buy-box/visibility health, listing quality, catalogue expansion and promotional participation per brand, per platform.
• Maintain price parity and brand-right positioning across marketplaces and DTC to avoid channel conflict.
• Track marketplace-specific KPIs including sales, conversion, ratings/reviews, return rate and account health.
• Resolve platform-level issues including listing suppressions, policy violations and content takedowns quickly.
• Evaluate and onboard new marketplace opportunities where they support brand and commercial objectives.

Team Leadership and Capability Building

• Lead and develop a team of 4 direct reports covering marketplace operations, DTC website/trading, digital merchandising & content and ecommerce fulfillment/operations.
• Set clear individual KPIs, run regular performance reviews and build a culture of commercial ownership within the team.
• Prioritise and allocate team workload across 4–5 brands and multiple platforms without compromising execution quality.

Stakeholder and Cross-Functional Management

• Manage 3–4 core stakeholder relationships spanning brand/category teams, marketing, supply chain & warehouse/logistics and IT/tech-platform teams.
• Align with brand/category teams on assortment, pricing architecture and seasonal launches for each of the 4–5 brands.
• Work with supply chain and logistics to ensure stock availability, delivery SLAs, returns handling and fulfillment cost efficiency across marketplaces and DTC.
• Partner with IT/tech and platform teams on website performance, integrations, catalogue feeds and marketplace API/technical issues.
• Represent the ecommerce function in senior leadership and principal/brand-partner reviews with structured, data-led reporting.

Digital Merchandising, Content and Customer Experience

• Own digital merchandising strategy spanning homepage, category and product-page layout, cross-sell/upsell placement and seasonal campaign execution.
• Ensure product content including imagery, copy, sizing and attributes meets brand and platform standards across all marketplaces and DTC sites.
• Monitor customer reviews, ratings and service-related feedback; drive resolution of recurring content or service issues.
• Use website and marketplace data/analytics to identify range gaps, pricing opportunities and customer experience improvements.

Operations, Fulfillment and Compliance

• Oversee order management, fulfillment coordination, returns and reverse logistics across marketplaces and DTC.
• Monitor and improve on-time delivery, cancellation rate, return rate and platform compliance scores per brand.
• Ensure marketplace and DTC operations comply with each platform's policies and relevant consumer/e-commerce regulations.
• Manage inventory allocation and stock-sync accuracy across channels to avoid overselling and stockouts.

Additional Information

The role is expected to embed AI and automation into everyday ecommerce decision-making rather than treat it as a side initiative — using it to move faster and more accurately across a multi-brand, multi-platform portfolio. Use AI-powered tools for demand forecasting, dynamic pricing and listing/content optimisation.

• Full details are available on the employer's original posting.