Manager- Content Creation | Emirati Talent

Role Overview

Manager, Content Creation | Emirati Talent at Majid Al Futtaim. This role creates engaging, social-first content that elevates the corporate brand, executive visibility, employer brand, and stakeholder engagement across digital channels.

Company Overview

Majid Al Futtaim is a regional market leader with over 27 years of reputation built on creating great moments, spreading happiness, and building experiences that stay in memories for a lifetime. The organization has over 45,000 diverse and talented colleagues guided by a shared Leadership Model.

Role Purpose

Transform business priorities, leadership narratives, campaigns, and cultural moments into compelling, audience-focused content. Leverage storytelling, creativity, and social trends while maintaining brand integrity and reputational excellence across digital channels.

Key Responsibilities

Content Development & Publishing

• Develop and publish engaging, social-first content across LinkedIn, Instagram, TikTok, Snapchat, YouTube Shorts, and other relevant channels aligned with Corporate Communications priorities.
• Translate corporate announcements, leadership messages, campaigns, events, and culture stories into compelling platform-native content formats such as posts, reels, stories, carousels, and short-form videos.

Brand & Engagement Strategy

• Drive executive visibility, employer branding, corporate reputation, and stakeholder engagement through creative storytelling and audience-focused content.
• Monitor social trends, audience behaviors, platform updates, and engagement insights to optimize content strategy, tone, timing, and creative execution.

Collaboration & Production

• Collaborate with designers, videographers, communications teams, executives, and external agencies to deliver an integrated and high-quality content pipeline.
• Leverage AI-powered content tools for ideation, copywriting, editing, localization, testing, and optimization while ensuring brand integrity and human oversight.

Performance & Governance

• Analyze content performance, social listening insights, and engagement metrics to identify opportunities, drive continuous improvement, and maximize impact.
• Maintain content calendars, publishing schedules, approval workflows, version control, and channel governance to ensure consistent and effective digital communications.

Qualifications & Experience

• Bachelor's degree in Marketing, Digital Media, Communications, Journalism, or a related discipline.
• 4–6 years of experience in social media content creation, digital storytelling, content marketing, corporate communications, or related fields.

Skills & Competencies

• Strong expertise in platform-native content creation across LinkedIn, Instagram, TikTok, Snapchat, YouTube Shorts, and other relevant social channels.
• Proven ability to create compelling short-form content, including posts, captions, reels, stories, carousels, and videos tailored to different audiences and platforms.
• Strong understanding of social media trends, community engagement, content analytics, social listening, brand tone of voice, and digital publishing workflows.
• Experience using AI-assisted content tools for content ideation, editing, localization, and optimization, with the ability to maintain accuracy, brand governance, and reputational sensitivity.

Additional Information

• Work in a friendly environment where everyone shares positive vibes and excitement about the future.
• Work with over 45,000 diverse and talented colleagues.