Luxury Real Estate Senior Copywriter

Role Overview

Senior Copywriter at AHS Properties, Dubai. This role is designed for a highly skilled writer with deep experience in luxury branding, premium real estate, and high-end lifestyle marketing.

Company Overview

AHS Properties is an ultra-luxury real estate development company operating in Dubai with a portfolio of some of the most prestigious and exclusive properties in the market.

Role Purpose

Craft refined, persuasive, and emotionally compelling narratives that position developments at the highest tier of the global luxury market. Translate architectural vision, design philosophy, and investment value into powerful storytelling across all brand touch points while maintaining absolute consistency, accuracy, and prestige.

Key Responsibilities

Content Development

• Develop premium copy for websites, landing pages, brochures, master plans, sales decks, investor materials, and press releases.
• Write high-end brand narratives, project stories, and lifestyle messaging aligned with ultra-luxury positioning.
• Create campaign concepts, headlines, hooks, and calls-to-action for digital, print, outdoor, and experiential marketing.
• Adapt messaging for different buyer profiles, markets, and stages of the sales funnel.

Brand Management & Governance

• Uphold a consistent tone of voice that reflects exclusivity, credibility, and long-term brand equity.
• Ensure factual accuracy, legal compliance, pricing disclaimers, and regulatory alignment including RERA and internal approvals.
• Maintain and evolve a centralized copy library including taglines, boilerplates, FAQs, and approved descriptions.

Collaboration & Optimization

• Collaborate closely with branding, design, PR, and digital teams to ensure strong message hierarchy and visual harmony.
• Review and refine copy based on campaign performance, sales feedback, and brand strategy updates.

Qualifications & Experience

• Bachelor's degree in Marketing, Communications, Journalism, Advertising, or a related field.
• Minimum 6–8 years of professional copywriting experience.
• Proven background in ultra-luxury real estate development, luxury property marketing, or premium lifestyle brands.
• Strong understanding of high-net-worth audiences and international luxury buyer psychology.

Skills & Competencies

• Luxury brand storytelling and positioning.
• Long-form and short-form copywriting for digital and print.
• Website and UX copy fundamentals.
• Campaign and launch copy for high-value developments.
• Exceptional command of English language; Arabic is a strong advantage.
• Strong attention to detail, tone, and message consistency.
• Ability to operate in fast-paced, high-stakes launch environments.

Additional Information

• Full-time on-site position in Dubai.
• Competitive salary and benefits package.
• Career advancement opportunities with clear path for professional growth and development.
• Innovative, forward-thinking environment that embraces creativity.
• Collaborative, team-oriented culture with mutual support.
• Access to robust network of industry contacts and high-net-worth clients.
• Cutting-edge sales management software and CRM systems.
• Culture that recognizes and rewards outstanding performance and achievements.
• Supportive work environment that values work-life balance and employee well-being.