Junior Social Media Manager MENA

Role Overview

Junior Social Media Manager MENA at Ninjas in Pyjamas, based in Abu Dhabi.

Company Overview

Ninjas in Pyjamas is a legendary esports team founded in 2000 with roots in Counter-Strike. The organization has pioneered the esports scene since its inception, competing at the top level across nearly a dozen game titles. The vision is to bring gaming culture to a world without boundaries.

Role Purpose

Establish and promote the Ninjas in Pyjamas brand in the MENA region through social media strategies that elevate brand presence, engage community, and amplify esports initiatives while contributing to the overall growth of local fandom.

Key Responsibilities

Strategy & Content Development

• Develop and execute social media and community strategies for the Ninjas in Pyjamas brand in the MENA region.
• Establish the social media presence of the NIP brand in the region.
• Identify the right channels and create and manage profiles with high growth and engagement potential.
• Plan and schedule social media content calendars, ensuring consistent and timely posting of content.
• Craft compelling, on-brand copy that resonates with target audience and drives engagement.
• Localize global content for NIP fans in the MENA region, going beyond translation and delivering carefully adapted versions of content to drive genuine excitement.

Content Production & Collaboration

• Collaborate with design and video production teams to create visually appealing and shareable content.

Community Engagement

• Proactively respond to comments, messages, and inquiries from the community in a timely and engaging manner.
• Initiate grassroots marketing initiatives to grow community in the region.

Analytics & Optimization

• Monitor and analyze social media metrics to track the effectiveness of strategies.

Advertising & Growth

• Manage social media advertising campaigns to increase reach, engagement, and conversions.

Additional Information

• Location: Abu Dhabi
• Collaborate with cross-functional and cross-regional teams.