Internal Communications Specialist

Role Overview

Internal Communications Specialist at webook.com, Saudi Arabia. webook.com is Saudi's #1 event ticketing and experience booking platform in terms of technology, features, agility, and revenue, serving some of the largest mega events in the Kingdom with over 2 billion sales.

Role Purpose

Create and maintain clear, consistent, and engaging communication between leadership and employees across the organization. Ensure everyone, from new joiners to senior management, stays informed, aligned, and motivated through internal communication initiatives, engagement campaigns, and company-wide events that strengthen culture, transparency, and belonging.

Key Responsibilities

Internal Communications Strategy

• Coordinate and execute the internal communications strategy aligned with the company's mission, brand tone of voice, values, and HR objectives.
• Maintain a clear, unified voice for all internal messages, ensuring alignment with leadership tone and organizational culture.
• Create an internal communication calendar covering announcements, campaigns, milestones, and key cultural moments.

Company-wide Communications

• Draft, edit, and distribute all internal messages including announcements, newsletters, leadership updates, and HR policies.
• Manage internal communication channels such as intranet, email newsletters, Slack, Teams, internal screens, and Workplace.
• Ensure employees understand company initiatives, benefits, policy updates, and organizational changes through clear, friendly, and consistent communication.

Employee Engagement & Culture

• Plan and execute engagement campaigns and activities such as employee challenges, appreciation programs, cultural celebrations, and recognition days.
• Partner with HR Business Partners to promote well-being, inclusion, and recognition across all departments.
• Track participation, feedback, and engagement levels to refine future initiatives.

Leadership Messaging

• Support executives and senior management in preparing internal speeches, emails, and presentations for company-wide communication.
• Manage leadership updates such as "From the CEO's Desk" or "Weekly Wrap-Ups" ensuring tone and content reflect transparency and empathy.

Events & Townhalls

• Lead the organization and coordination of quarterly townhalls, All-Hands meetings, All-Minds meetings, and internal events.
• Collaborate cross-functionally with IT, Facilities, and Operations to ensure flawless execution of internal events.
• Develop creative post-event summaries and internal spotlights to highlight achievements and foster pride.

Feedback & Continuous Improvement

• Conduct employee pulse surveys, polls, and engagement feedback forms to measure sentiment and communication effectiveness.
• Analyze results and present actionable insights to HR leadership.
• Continuously refine internal communication tools and practices to enhance reach, inclusivity, and participation.

Qualifications & Experience

• Bachelor's degree in Communications, Human Resources, Journalism, Marketing, or related field.
• 3–5 years of experience in Internal Communications, Employee Engagement, or HR Communications.

Skills & Competencies

• Exceptional writing and editing skills in English.
• Arabic proficiency is a strong plus.
• Experience using internal communication and survey tools such as Workplace, Slack, Teams, SurveyMonkey, and Notion.
• Skilled in presentation tools such as PowerPoint or Canva.
• Strong organizational and project management skills with attention to detail.