Head of Event Marketing - 12 month contract

Role Overview

Head of Event Marketing at Informa Group Plc. (Tahaluf), a 12-month contract role based in Saudi Arabia, available for remote work.

Company Overview

Tahaluf is the largest B2B live and on-demand events organiser in Saudi Arabia by space, attendance, colleagues, and revenue. It is a joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF). Tahaluf organizes world-class conferences, exhibitions, summits, and live experiences, including LEAP, Cityscape, Black Hat MEA (a Guinness World Record holder for the largest CTF competition), and CPHI Middle East.

Role Purpose

Lead integrated marketing campaigns across Tahaluf's portfolio of large-scale B2B and B2C events. Own the complete event marketing lifecycle from concept and strategy through execution, acquisition, and post-event analysis, working closely with the Marketing Director to drive attendance, revenue, exhibitor participation, and brand awareness.

Key Responsibilities

Marketing Strategy & Planning

• Develop and execute annual marketing strategies aligned with business objectives.
• Build integrated marketing plans with clear audience segmentation and positioning.
• Create compelling value propositions for delegates, visitors, exhibitors, and sponsors.
• Establish measurable KPIs for brand awareness, registrations, revenue, and ROI.
• Lead go-to-market strategies for new launches and portfolio growth.

Event Marketing Leadership

• Manage market research, audience analysis, brand development, and campaign planning during discovery and planning phases.
• Oversee brand rollout, website launch, speaker announcements, and PR and media engagement during launch phases.
• Drive delegate acquisition, digital advertising, CRM automation, email marketing, partnerships, and social campaigns during growth phases.
• Coordinate onsite execution, media coverage, VIP engagement, and real-time optimization during live delivery.
• Execute post-event ROI analysis, lead nurturing, retention strategies, and performance reporting.

Commercial Responsibilities

• Deliver attendee acquisition targets and support sponsorship sales.
• Maximize marketing ROI and manage budgets effectively.
• Identify new audience segments and revenue opportunities.
• Support market expansion across Saudi Arabia, the GCC, and internationally.

Digital Marketing & Demand Generation

• Execute performance marketing, paid search and social campaigns, and LinkedIn campaigns.
• Implement SEO/SEM, marketing automation, and CRM strategy.
• Manage email marketing, website optimization, and conversion rate optimization.
• Deploy analytics, lead generation, retargeting, and AI-enabled tools.

Brand, Content & Communications

• Develop event brands and ensure consistency across channels.
• Lead creative development, copywriting, and storytelling.
• Oversee video, photography, and multimedia content.
• Drive social media and thought leadership campaigns.

Public Relations & Media

• Develop regional PR strategies and manage media relationships.
• Manage external agencies and secure media partnerships.
• Coordinate press conferences and crisis communications.

Government & Stakeholder Management

• Build relationships with government ministries and public sector organizations.
• Secure endorsements and strategic partnerships.
• Align events with national priorities including Saudi Vision 2030.
• Support compliance and protocol requirements for VIPs.

Leadership & Team Development

• Lead and mentor high-performing marketing teams.
• Manage internal specialists, agencies, and freelancers.
• Foster cross-functional collaboration and set clear KPIs.

Analytics & Performance Reporting

• Track registration performance, ticket sales, marketing ROI, and conversion rates.
• Monitor lead generation, customer acquisition costs, and event profitability.
• Present strategic recommendations to senior leadership.

Qualifications & Experience

• Bachelor's degree in Marketing, Business, or Communications (Master's preferred).
• 10+ years in integrated marketing with 5+ years in senior leadership.
• Proven success with conferences, exhibitions, or large-scale events in Saudi Arabia and the GCC.
• Experience launching new event brands and managing multi-million-dollar budgets.
• Expertise in digital marketing, CRM, automation, and performance marketing.
• Strong commercial acumen and experience with government stakeholders.
• Relevant event experience: B2B conferences, international exhibitions, trade shows, government forums, investment summits, technology and healthcare congresses, sustainability forums, Vision 2030 initiatives, and international association congresses.

Skills & Competencies

• Strategic marketing leadership and campaign development.
• Digital marketing, performance marketing, and paid advertising expertise.
• CRM, marketing automation, and analytics proficiency.
• SEO/SEM and conversion rate optimization.
• Creative development and brand storytelling.
• PR and media relations management.
• Government and stakeholder relationship building.
• Team leadership and cross-functional collaboration.
• Commercial acumen and budget management.

Additional Information

• Contract type: 12-month contract.
• Work arrangement: Remote work available.
• Relocation and sponsorship support are not provided.
• Tahaluf welcomes applicants from all backgrounds and circumstances and bases hiring decisions on relevant qualifications and merit. A disability-friendly environment is provided, and support or adjustments for interview or selection processes are available upon request.