Head of Demand Generation

Role Overview

Head of Demand Generation at Easygenerator, a fast-growing EdTech scale-up. The role is based at the company location (not specified in source).

Company Overview

Easygenerator is an AI-first EdTech scale-up on a mission to revolutionize learning through an award-winning authoring tool. The platform is used by global organizations including Kellogg's, T-Mobile, and Siemens. The company utilizes cutting-edge AI tools in both products and internal workflows.

Role Purpose

The Head of Demand Generation owns Easygenerator's end-to-end demand engine, translating product positioning into high-performing demand programs that drive qualified pipeline, strengthen authority, and improve full-funnel conversion. This commercially accountable leadership role combines editorial judgment, digital design understanding, and growth discipline to influence pipeline quality and revenue.

Key Responsibilities

Demand Engine & Pipeline

• Own paid, organic, website, and conversion channels.
• Translate growth targets into clear priorities and roadmaps.
• Deliver predictable marketing-sourced pipeline while balancing short- and long-term growth.
• Own marketing-sourced pipeline targets and key revenue KPIs.
• Build quarterly growth plans and improve funnel bottlenecks.

Website & Conversion

• Lead website structure, messaging, user experience, landing pages, and conversion rate optimization.
• Partner with Product Marketing Manager to ensure clear, differentiated positioning.
• Maintain clarity, credibility, and performance across all touchpoints.

Paid & Organic Growth

• Lead paid acquisition and €2M+ budget allocation aligned to revenue goals.
• Optimize for pipeline and revenue impact with strong attribution visibility.
• Build scalable SEO/GEO and intent-based content clusters to grow authority and long-term pipeline.

Content & Design

• Lead revenue-focused content aligned to buyer journey and enterprise sales.
• Ensure digital design supports differentiation, clarity, and conversion.

Team Leadership

• Lead paid, content, web, and design teams.
• Establish scalable processes and experimentation frameworks.
• Partner closely with Product Marketing Manager, Revenue, and Leadership.

Qualifications & Experience

• 5+ years in B2B SaaS digital growth.
• 2+ years team leadership experience.
• Proven pipeline growth and €2M+ budget ownership.
• Experience in 20M–100M ARR SaaS (preferred).
• International SaaS exposure (preferred).

Skills & Competencies

• Strong expertise in paid acquisition, conversion rate optimization, and SEO/GEO.
• Editorial judgment and digital design understanding.
• Enterprise sales awareness.
• Analytical and commercially driven mindset.
• Hands-on experience with AI agents and agentic workflows, ideally having designed or shipped systems that automate marketing processes end-to-end, such as Claude or other LLM-based tooling, not just explored AI tools in a personal context.
• Close collaboration capability with Product Marketing Manager and Commercial teams.