Head - Integrated Marketing Services

Role Overview

Head – Integrated Marketing & Communications at Dubai Airports, Dubai.

Company Overview

Dubai Airports' Brand & Communications function protects and grows the organisation's reputation and stakeholder confidence by shaping how the organisation and its brands are understood, experienced and trusted by internal and external audiences. Through its Communications, Marketing, Brand, Content & Production capabilities, the function delivers consistent, engaging communications and marketing activities that strengthen the brand and support business objectives.

Role Purpose

Lead the development and execution of integrated marketing and communications strategies for Dubai Airports and Dubai Airports brands, internally and externally, delivering cohesive, cross-channel marketing and communications plans that align to brand strategy and corporate priorities.

Key Responsibilities

Strategy & Development

• Lead the development and execution of integrated marketing and communications strategies for Dubai Airports and Dubai Airports brands, internally and externally.
• Deliver cohesive, cross-channel marketing and communications plans, calendars, and activities aligned to Dubai Airports' brand strategy and corporate priorities.
• Develop and deliver integrated, multi-channel marketing and communications strategies.

Stakeholder Engagement & Collaboration

• Partner with internal teams and external agencies to drive consistent, high-quality messaging across all channels.
• Drive strong stakeholder engagement by collaborating across functions, aligning objectives, and managing expectations throughout the project lifecycle.
• Demonstrate ability to influence and collaborate with senior stakeholders and cross-functional teams.
• Work with agencies, suppliers, and external partners to deliver complex initiatives.

Project & Operations Management

• Manage the planning of integrated marketing and communications activities, ensuring delivery within agreed timelines, scope, and budget.
• Manage multiple projects simultaneously, maintaining strong governance, documentation, and transparency.
• Maintain strong project management skills with the ability to manage multiple priorities and deliver against deadlines.

Compliance & Brand Governance

• Ensure all marketing and communications activities comply with brand guidelines, legal requirements, and ethical standards.

Reporting & Insights

• Prepare clear performance reports and insights for senior leadership, highlighting outcomes, learnings, and recommendations.
• Apply a data-driven mindset with experience using analytics and insights to improve outcomes.

Qualifications & Experience

• Bachelor's degree in Marketing, Communications, Advertising, or a related field.
• 10+ years of overall professional experience.
• 7–10 years of relevant experience in integrated marketing and communications roles.
• Background in creative agencies, marketing environments, aviation, airports, or related industries.
• Strong expertise in brand management, campaign planning, stakeholder engagement, and performance measurement.

Skills & Competencies

• Proven ability to develop and deliver integrated, multi-channel marketing and communications strategies.
• Excellent creative thinking, communication and business writing skills.
• Proficiency in marketing tools and platforms.
• Proficiency in Microsoft Office.
• Proficiency in creative tools, such as Adobe Creative Suite and Canva.
• Data-driven mindset with experience using analytics and insights to improve outcomes.

Additional Information

• Professional marketing certifications such as CIM, DMI, or CMMP are desirable.