Job description
Role Overview
Growth Operations Lead, Earn & Wealth at Bybit. The role is based at Bybit, a leading cryptocurrency exchange and digital financial platform.
Company Overview
Bybit was established in 2018 and is one of the world's leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. The company delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services, and Web3. Bybit is recognized as one of the most trusted and transparent platforms in the digital asset industry, with a global team of ambitious builders, problem-solvers, and innovators operating in a high-performance and fast-moving environment. The platform is supported by 24/7 multilingual customer service and a strong commitment to innovation.
Role Purpose
This role acts as a core driver of business growth for the Earn & Wealth business, responsible for scaling user acquisition, engagement, and asset conversion (AUM growth) across key products such as Savings, Staking, Dual Investment, and Launchpool. The Growth Operations Lead will combine market insights, user behavior analysis, and data-driven execution to build scalable growth systems and continuously optimize business performance.
Key Responsibilities
Growth Strategy & Execution
- Define and execute user growth, conversion, and retention strategies across the Earn & Wealth product suite
- Build and optimize the full user lifecycle framework from onboarding through first investment, repeat investment, and high-value user upgrade
- Lead end-to-end planning, execution, and ROI evaluation of growth campaigns and initiatives
User Segmentation & Lifecycle Management
- Develop user segmentation models based on AUM, risk appetite, behavior, and engagement patterns
- Design targeted strategies and journeys for different user cohorts
- Drive precision marketing through CRM, push notifications, email, and other engagement channels
Data Analytics & Optimization
- Build and maintain dashboards to track key business metrics including AUM, ARPU, conversion rates, and retention
- Leverage A/B testing and data insights to continuously optimize user journeys and product experience
- Generate structured insights and performance reports to support product and business decision-making
Cross-Functional Collaboration
- Partner closely with Product, Finance, and Business Development teams to enhance product capabilities and monetization
- Collaborate with Content, KOL, and Paid Media teams to amplify growth impact
- Contribute to Go-To-Market strategies for new product launches, ensuring operational excellence across the lifecycle
Qualifications & Experience
- 3+ years of experience in operations within internet, fintech, or crypto industries; experience with wealth and investment products is strongly preferred
- Solid understanding of financial products, particularly crypto-based offerings such as savings, staking, structured products, and DeFi yield
- Proven experience in user segmentation and lifecycle management
- Experience from leading CEX platforms such as Binance, OKX, or Coinbase is a plus
- Familiarity with DeFi ecosystems and on-chain yield products is a plus
- CFA, CPA, or a degree in finance or related fields is a plus
Skills & Competencies
- Strong analytical mindset with hands-on experience in SQL, Excel, and BI tools
- Systems thinking: ability to translate business challenges into scalable, structured solutions
- Strong execution capability with a results-driven mindset in fast-paced environments
- Excellent written and verbal communication skills in both English and Chinese
- Growth-driven mindset constantly seeking opportunities to unlock new growth
- Data-first decision maker who relies on data, not intuition
- User-centric approach with deep understanding of different investor profiles and their needs
- Resilient and adaptable; thrives in a fast-moving and volatile market environment
Additional Information
Benefits
- Study Growth Fund: Support for professional development and continuous learning
- Internal Events: Participation in regular team-building activities, workshops, and events designed to promote collaboration and innovation
- Global Collaboration: Opportunity to be part of a diverse, international team working alongside colleagues from around the world
- Career Advancement: Access to growth and advancement opportunities within a rapidly expanding global company
- Internal Mobility: Internal job opportunities to help build your career path and support long-term development