Graphic Designer

Role Overview

Graphic Designer at Apparel Group. This role is responsible for translating and transferring ideas, concepts, and designs into promotional displays and marketing brochures for products and services.

Role Purpose

To develop distinctive logos for products and in-house brands, create visual designs for marketing literature, and deliver graphic representations that support brand identity and marketing objectives across all territories and store concepts.

Key Responsibilities

Creative Solutions

• Understand creative and conceptual business needs from territory marketing teams.
• Apply advanced and diversified concepts to create graphic representations using combinations of different color palettes.
• Create designs, concepts, and sample layouts based on knowledge of layout principles and aesthetic design concepts.
• Innovate ideas and themes in graphical form for various requirements from territory marketing teams.
• Determine size and arrangement of illustrative material and copy, and select style and size of type.
• Develop graphics and layouts for promotional posters, logos, and displays annually.
• Review final layouts and suggest improvements as needed.
• Create graphic artworks such as promotional posters, logos, and related materials for the Concept.
• Design proposals and artwork for marketing brochures, leaflets, coupons, and flyers.
• Prepare artworks for signage (outdoor and indoor).

Store & Visual Merchandising

• Create window display designs for Concepts and stand-alone stores in territories for new stores and all stores every season.
• Coordinate with Visual Merchandisers in executing seasonal changes and window themes.

Brand Coordination

• Coordinate with Concept Marketing Teams to create graphic and artwork as required by the Concepts' branding guidelines.

Production & Distribution

• Coordinate and assist in the execution of large format printing, including color and profile management.
• Oversee printing needs for the Territory and stand-alone stores (vinyl poster, backlit poster, etc.).
• Ensure visuals and posters are laminated, mounted, and distributed properly for all territories on schedule, if applicable.
• Maintain large format printers, if applicable.

Reporting & Presentations

• Prepare Photoshop presentations as required under the direction of the Marketing Manager.

Market & Technology Awareness

• Research and keep abreast of the latest designs, market trends, and developments in IT and customer needs.
• Keep abreast of the latest trends, tools, and technologies in Graphic Design.