Executive - Social Media Marketing

Role Overview

Executive - Social Media Marketing at Apparel Group. This role manages all social media channels and campaigns to sustain an engaging audience experience, increase engagement, and optimize online audience satisfaction.

Role Purpose

To oversee the Group's social media presence across all brands, develop engaging content, manage online reputation, and drive measurable campaign performance through data-driven strategy and cross-departmental collaboration.

Key Responsibilities

Content Development & Strategy

• Develop engaging, creative, and innovative content for regularly scheduled posts that enlighten audiences and promote brand-focused messages.
• Create timely and engaging content optimized for each platform used and intended audience.
• Coordinate social media messaging with advertising departments, brand managers, and quarterly or seasonal company goals.
• Work with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages.

Audience Engagement & Community Management

• Monitor sites for customer service opportunities and initiate conversations on behalf of the brand.
• Oversee the Group's brands social media accounts management and online reputation management.

Analytics & Reporting

• Research and analyze social media trends, including social media ad revenue and web visitor data, to improve social media presence and campaign efficacy.
• Audit and analyze social media presences, including digital advertising costs and returns.
• Analyze social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement.
• Analyze and report social media actions on a monthly basis for successes and new opportunities.

Competitive Intelligence

• Monitor and develop reports on competitor activity within social media spaces.

Cross-Departmental Collaboration

• Work in alignment with various departments to promote overall brand through social media channels.