E-Commerce Marketing Specialist

Role Overview

E-Commerce Marketing Specialist at webook.com, focused on driving traffic, engagement, and online sales through performance marketing, SEO, and content optimization.

Role Purpose

Maximize online visibility and conversion through data-driven strategies and effective digital campaigns that drive traffic, engagement, and sales for the webook.com platform.

Key Responsibilities

Performance Marketing

• Execute performance marketing campaigns across Meta, Google, and other platforms.
• Track key metrics including traffic, CTR, conversion rate, and ROAS.

Search & Product Optimization

• Manage SEO/SEM and optimize product listings to improve visibility and ranking.
• Apply SEO principles to enhance discoverability across the e-commerce platform.

Campaign Coordination

• Coordinate promotional campaigns aligned with the marketing calendar.
• Collaborate with creative, content, and product teams on campaign execution.

Customer Retention

• Manage CRM and email marketing for retention and re-engagement.

Reporting & Analysis

• Prepare weekly and monthly performance reports and insights.

Qualifications & Experience

• Bachelor's degree in Marketing, E-Commerce, or related field.
• 2–4 years of experience in digital or e-commerce marketing.
• Hands-on experience with Google Ads and Meta Ads Manager.
• Knowledge of SEO principles and e-commerce CMS platforms.

Skills & Competencies

• Data-driven mindset with strong attention to detail.
• Proficiency with analytics tools.