Job description
Role Overview
E-Commerce Manager for Lacoste & Guess at Chalhoub Group. This role drives eCommerce strategy, manages the online P&L, and optimizes profitable growth for these luxury brands within the Middle East region.
Company Overview
Chalhoub Group is a luxury retailer and partner operating across the Middle East for over seven decades. The Group curates a portfolio of over 10 owned brands and distributes over 400 international names across luxury fashion, beauty, jewellery, watches, eyewear, and art de vivre categories. It operates more than 950 stores, online platforms, and mobile apps, and employs over 16,000 professionals across eight countries in the Middle East and a presence in LATAM. The Group is a member of the United Nations Global Compact, a signatory of the Women's Empowerment Principles, and has pledged to reach Net Zero by 2040.
Role Purpose
The E-Commerce Manager is responsible for driving eCommerce strategy, managing the online P&L, and optimizing profitable growth by leveraging data insights, performance marketing, operations, and online merchandising strategies to deliver a world-class customer experience while collaborating with internal teams, suppliers, and third-party agencies.
Key Responsibilities
Strategy & Planning
- Lead the annual eCommerce strategy and budget in collaboration with the eCommerce General Manager and Brand General Manager.
- Manage product, pricing, and promotional strategies to drive site performance and build synergies across all channels including Retail, eCommerce, and e-Retail.
- Own the online brand P&L and leverage its insights to optimize cost drivers and improve profitability.
- Cultivate internal and external relationships, including third-party agencies and e-Retail teams, to drive eCommerce growth.
Online Merchandising
- Develop and execute a compelling product assortment and presentation strategy based on customer preferences, inventory, performance, and trends.
- Oversee product categorization, tagging, and search functionality for improved user experience and conversions.
- Plan and execute promotions, campaigns, and update product content to reflect accurate pricing, images, and descriptions.
Performance Marketing & Web Analytics
- Develop and execute performance marketing strategies across digital channels including PPC, Display, Social, and Affiliate to drive traffic and conversions.
- Continuously optimize marketing spend, creative, and targeting based on performance data.
- Use web data to identify areas for improvement, understand customer behavior onsite, optimize marketing performance, and manage KPIs via eCommerce dashboards.
Product Management
- Develop product strategies that align with customer needs and brand objectives.
- Work closely with internal teams to ensure products deliver an exceptional customer experience.
Cross-Functional Leadership & Development
- Lead innovation in omnichannel experiences and work with central teams, the product team, and Retail teams.
- Manage the product roadmap and ensure alignment with business goals.
Additional Information
- Competitive benefits package includes healthcare, child education contribution, remote and flexible working policies, and exclusive employee discounts.
- Enriching learning and development opportunities and exposure to different assignments within the role or through internal mobility.
- Diverse career paths available for those who demonstrate extraordinary performance.
- Chalhoub Group is committed to inclusion and diversity and welcomes all applicants without regard to gender, age, race, religion, national origin, or disability status.