Job description
Role Overview
Director of Sales at voco Sharjah, IHG Hotels and Resorts. Located in Sharjah, United Arab Emirates.
Company Overview
voco Sharjah is ideally positioned in the heart of Sharjah with easy access to Sharjah International Airport, SAIF Zone, and key business and commercial districts. The hotel offers convenient connectivity to Dubai, Ajman, and Sharjah's most popular attractions. It is located near renowned educational and cultural institutions including the University of Sharjah and the American University of Sharjah. The property features stylish guest rooms and suites, a fully equipped fitness centre, an inviting outdoor swimming pool, versatile meeting and event facilities, and dining experiences including an all-day dining restaurant, cosy café, and lobby lounge.
Role Purpose
Lead the Sales & Marketing team to develop and execute commercial strategies that maximise revenue, market share, and hotel profitability, with focus on achieving room night sales goals.
Key Responsibilities
Strategy & Commercial Development
- Develop and implement annual sales, marketing, and revenue plans aligned with the hotel's business objectives and IHG brand standards.
- Monitor market trends, competitor activity, and customer insights to identify new business opportunities and maintain a competitive advantage.
- Drive business across all revenue streams, including rooms, meetings and events, food and beverage, and other hotel outlets.
- Analyse sales performance, forecasting, and commercial KPIs, providing regular reports and recommendations to the General Manager.
Sales & Account Management
- Build and maintain strong relationships with key corporate accounts, travel partners, government entities, event planners, and industry stakeholders.
- Represent the hotel at industry events, trade shows, networking functions, and client meetings to strengthen market presence.
Marketing & Brand
- Oversee the hotel's marketing strategy, digital presence, brand positioning, public relations, and promotional campaigns.
- Manage departmental budgets, sales expenses, and return on investment for marketing initiatives.
Team Leadership
- Lead the Sales & Marketing team to develop and execute commercial strategies that maximise revenue, market share, and hotel profitability.
- Lead, coach, and inspire the Sales & Marketing team to achieve individual and departmental performance goals.
- Champion a high-performance, customer-focused culture while ensuring compliance with IHG brand standards and company policies.
Cross-departmental Collaboration
- Collaborate closely with Revenue Management, Operations, and other departments to optimise commercial performance and enhance the guest experience.
Qualifications & Experience
- Bachelor's degree in Business, Marketing, Hospitality Management, or a related field.
- Minimum of 5 to 7 years of progressive sales and marketing experience within the hospitality industry, including leadership experience in a similar role.
- Proven track record of developing and delivering commercial strategies that drive revenue growth and market share.
- Excellent knowledge of the local and regional hospitality market, corporate business, and government segments.
Skills & Competencies
- Strong understanding of hotel sales, marketing, revenue management, digital marketing, and distribution channels.
- Outstanding leadership, coaching, and stakeholder management skills with the ability to build and motivate high-performing teams.
- Strong commercial acumen with excellent negotiation, analytical, and decision-making abilities.
- Excellent communication, presentation, and relationship-building skills.
- Fluent in English. Additional language skills are an advantage.
- Experience working with hotel sales, CRM, and revenue management systems is preferred.
Additional Information
- Competitive salary that rewards all your hard work.
- Full uniform provided.
- Impressive room discounts.
- Comprehensive training and development opportunities.
- IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability.
- myWellbeing framework supporting wellbeing in health, lifestyle, and workplace.