Director of Marketing & Brand

Role Overview

Director of Marketing & Brand at webook.com, Saudi Arabia's #1 event ticketing and experience booking platform. Lead the day-to-day performance of the marketing organization across brand, campaigns, content, creative execution, reporting, and team management.

Company Overview

webook.com is Saudi Arabia's leading event ticketing and experience booking platform in terms of technology, features, agility, and revenue. The company serves some of the largest mega events in the Kingdom and has surpassed over 2 billion in sales.

Role Purpose

To translate marketing strategy into action while maintaining high creative and operational standards. Drive the marketing organization toward consistent proactivity by identifying cultural moments, audience opportunities, partnerships, and unconventional activations that keep webook.com visible, relevant, and ahead of the market. This is a hands-on leadership role requiring the ability to manage execution while continuously making the organization more creative, faster, and more effective.

Key Responsibilities

Strategy & Operations

• Own the day-to-day operation of the marketing organization, translating strategy into clear priorities, plans, timelines, and accountable owners.
• Build a proactive pipeline of creative marketing ideas, cultural opportunities, guerrilla activations, partnerships, and brand moments.

Campaign & Content Execution

• Lead campaign and content execution, ensuring work is delivered on brief, on time, within budget, and to the expected standard.
• Maintain brand consistency and creative quality across campaigns, content, social media, partnerships, PR, and customer communications.

Team & Stakeholder Management

• Act as the first line of leadership for the team, resolving delivery, performance, and operational issues before they escalate.
• Manage senior team members, agencies, and external partners, holding them accountable for performance, quality, and delivery.
• Work closely with commercial, product, technology, partnerships, and regional teams to ensure marketing supports growth across KSA and international markets.

Reporting & Analytics

• Own marketing reporting and performance visibility, providing clear insights, risks, recommendations, and actions without requiring follow-up.

Qualifications & Experience

• Bachelor's degree in Marketing.
• Director-level marketing leader with experience in a high-growth consumer, technology, entertainment, sports, media, or platform business.
• Proven ability to lead multidisciplinary teams and manage through senior managers.
• Strong track record in integrated campaigns, content, brand, social media, partnerships, PR, and experiential marketing.

Skills & Competencies

• Highly creative, with the ability to develop unconventional, culturally relevant, and guerrilla-style marketing ideas.
• Commercially and analytically strong, with confidence in budgets, reporting, performance metrics, and marketing effectiveness.
• Hands-on operator who creates clarity, maintains momentum, and ensures work is completed to a high standard.
• Proactive and decisive, bringing solutions rather than escalating problems unnecessarily.
• Able to challenge constructively, make difficult decisions, and balance creative ambition with operational reality.
• Fluent in English, with Arabic strongly preferred.