Digital Channel Operations Specialist | alfanar Electric

Role Overview

Digital Channel Operations Specialist at alfanar Electric. This role manages the technical backbone of our digital platforms, overseeing website operations, search engine visibility, and automated marketing campaigns.

Role Purpose

To manage day-to-day operations of core digital infrastructure and ensure our digital experiences are fast, modern, and responsive. This role bridges creative marketing and web technology to convert traffic into leads and optimize user experiences across all digital touchpoints.

Key Responsibilities

Digital Channel Infrastructure & Management

• Manage day-to-day operations of core digital infrastructure, including websites, digital product catalogs, and dedicated landing pages.
• Update and maintain web content, technical datasheets, and digital assets to ensure structural accuracy, responsiveness, and corporate guideline alignment.
• Ensure proper functionality, platform uptime, security configuration, and optimal page-load speeds across all web touchpoints.

Technical Deployment & Platform Coordination

• Upload, format, and publish technical content across web management systems (CMS) in line with approved campaign deployment timelines.
• Coordinate with internal IT departments and external web development teams to ensure seamless deployment of new digital platforms or portal features.
• Support technical localization, code embedding, and structural formatting of digital assets for diverse regional sites.

Search & Analytics Operations Support

• Support execution of search engine strategies by monitoring and optimizing technical SEO elements including meta-tagging, site mapping, and mobile responsiveness.
• Track web traffic patterns, lead form pathways, and user navigation setups to ensure flawless tracking across all web assets.
• Assist in monitoring platform health metrics and reporting basic technical performance diagnostics.

Data Hygiene, Tracking & System Flow

• Maintain accurate records of web assets, link tracking architectures (UTM parameters), and structural site updates.
• Generate technical reports on web performance, including organic search rankings, site traffic, bounce rates, and user experience metrics.
• Ensure data consistency and clean data-capture pathways across web forms and integrated backend marketing platforms.

User Experience & Technical Issue Resolution

• Monitor web channels continuously for backend issues related to broken links, faulty forms, layout shifts, or poor mobile user experiences.
• Coordinate directly with technical development teams to troubleshoot bugs, resolve system errors, and ensure smooth backend operation.
• Support continuous technical improvement of digital platforms based on user behavior data and stakeholder feedback.

Compliance, Security & Governance

• Ensure all web layouts, scripts, and data-collection forms comply with corporate data policies, brand guidelines, and applicable privacy standards.
• Follow approved data management and publishing processes for all structural website changes and script updates.

Operational Delivery & Performance Management

• Perform planned activities to meet operational and development targets per delivery schedules.
• Utilize resources effectively to achieve objectives within efficient cost and time parameters.
• Provide periodic reports detailing the deviation and execution of planned tasks.

Problem-Solving & Quality Assurance

• Solve operational problems and escalate complex operational issues appropriately.
• Ensure quality requirements to develop effective quality control and processes including specifications for products, processes, and related activities.
• Develop and coordinate well-defined written systems, policies, and procedures while seeking automation opportunities.

Compliance & Safety

• Comply with related policies, procedures, and work instructions.
• Ensure compliance with relevant safety, quality, and environmental management procedures and controls within defined area of work activity to guarantee safety, legislative compliance, and delivery of high-quality products and services.

Professional Development

• Obtain updated soft and technical skills related to the role.

Qualifications & Experience

• Bachelor degree in Data Processing or any relevant field.
• 2 to 4 years of work experience.

Skills & Competencies

• Multimedia design tools.