Creative Copywriter

Role Overview

Creative Copywriter at Mrsool, a leading delivery platform in the Middle East and North Africa (MENA) region.

Company Overview

Mrsool is one of the largest delivery platforms in the MENA region, offering an "order anything from anywhere" experience. The platform uses Generative AI to analyze customer instructions in real-time and search across 100,000+ restaurants and stores. Mrsool is consistently rated among the highest of all major delivery platforms on both the Apple App Store and Google Play Store and serves millions of users across the region.

Role Purpose

You will craft compelling, clear copy that reflects Mrsool's brand voice and supports marketing, product, and communication goals across multiple channels and touchpoints. You will combine storytelling with conversion-focused writing to engage diverse audiences and drive business objectives.

Key Responsibilities

Content Creation & Writing

• Write and edit marketing copy across multiple channels including website, email, social media, ads, video scripts, and internal communications.
• Develop copy for varied formats including ads, landing pages, social content, and long-form pieces.
• Optimize copy for SEO and conversion where relevant.
• Proofread and refine content to ensure accuracy and quality.

Strategy & Planning

• Support content strategy by helping build content calendars, guidelines, and messaging frameworks.
• Conduct research to deeply understand audience needs, industry trends, and competitor messaging.
• Ensure consistency in tone, style, and messaging across all touchpoints.

Collaboration & Ideation

• Collaborate with marketing, design, and product teams to develop content that aligns with brand strategy.
• Brainstorm creative concepts and contribute to campaign ideas.

Qualifications & Experience

• 1–3+ years of experience in copywriting, content creation, or related fields in agency or in-house settings.
• A portfolio demonstrating versatility across formats.

Skills & Competencies

• Exceptional writing, editing, and storytelling skills.
• Ability to adapt tone and style for different audiences and platforms.
• Strong attention to detail and grammar.
• Understanding of digital marketing, social trends, and basic SEO principles.
• Creative thinking with strong collaboration and communication skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Additional Information

• Working Hours: 5 days a week, 8 working hours with 1 hour lunch break.
• Inclusive and diverse workplace that values innovation and provides flexibility.
• Competitive compensation packages including potential share options for certain roles.
• Regular training and annual learning stipend for professional development.
• Autonomy in role, supported by mentorship and ambitious goals.