Business Development Officer - SME - Sales

Role Overview

Business Development Officer - SME - Sales at Mashreq.

Role Purpose

Drive new business acquisition and revenue generation for the bank's Small and Medium Enterprise (SME) segment by sourcing banking customers, selling business banking products and services, and generating fee income across multiple service lines.

Key Responsibilities

Sales & Business Development

• Source new-to-business banking current accounts.
• Present and sell all business banking products and services to potential customers in an ethical, structured, and professional manner.
• Achieve monthly sales targets in the financial year.
• Handle objections with a view to increase take-up rates.

Account Management & Relationship Development

• Ensure accounts are funded as per expectations defined in KPI.
• Maintain and develop relationships with customers to enhance cross-sell opportunities.

Fee Income Generation

• Generate fee income for the bank across Foreign Exchange, Trade, Bancassurance, and Deposits.

Market Prospecting

• Prospect in targeted markets that require meeting standards in phone calls and face-to-face visits.

Compliance & Due Diligence

• Adhere to the Bank's KYC and AML policy.
• Ensure KYC guidelines are adhered to while onboarding business banking customers.

Marketing & Engagement

• Conduct micro marketing activities that include participation in various Business Banking events and other direct marketing activities.

Reporting & Administration

• Record all sales activities in Daily Sales Reports.
• Update CRM for leads and contacts.

Team Participation

• Participate in all Team Activities including morning huddles, training and coaching, mandatory compliance and fraud trainings, Lean and rewards celebrations.

Key Performance Indicators

• Sourcing new-to-business banking current accounts.
• Ensuring accounts are funded as per KPI expectations.
• Generating fee income across Foreign Exchange, Trade, Bancassurance, and Deposits.
• Achieving monthly sales targets.