B2B Sales Manager - F&B/Specialty Coffee

Role Overview

B2B Sales Manager – F&B / Specialty Coffee at Burjline Builders, located in Riyadh, Saudi Arabia. Full-time position.

Role Purpose

To develop and execute sales strategies that drive revenue growth and business expansion across the Saudi F&B market by acquiring new B2B clients, building partnerships within the specialty coffee sector, and managing the complete sales cycle from lead generation through account management.

Key Responsibilities

Sales Strategy & Growth

• Develop and execute sales strategies to achieve revenue and business growth targets.
• Maintain a strong sales pipeline and provide regular sales forecasts and reports.
• Identify market trends, customer needs, and competitor activities.

Business Development & Client Acquisition

• Identify and acquire new B2B clients and business opportunities across the Saudi market.
• Develop partnerships and commercial opportunities within the specialty coffee and F&B sector.
• Manage the complete sales cycle from lead generation to negotiation, closing, and account management.

Account & Relationship Management

• Build and maintain strong relationships with corporate clients, hotels, restaurants, cafés, offices, retailers, and other F&B businesses.
• Strengthen relationships with existing clients and identify opportunities for upselling and business expansion.

Commercial Execution

• Prepare proposals, quotations, presentations, and commercial agreements.

Stakeholder & Internal Coordination

• Coordinate with Operations, Marketing, and other internal teams to ensure smooth service delivery.
• Represent the company at exhibitions, networking events, industry meetings, and business functions.

Qualifications & Experience

• Bachelor's degree in Business Administration, Marketing, Hospitality, or a related field.
• 5–8 years of sales experience within the F&B industry in Saudi Arabia.
• Strong preference for experience in specialty coffee, cafés, restaurants, or F&B brands.
• Established network and strong connections within the Saudi F&B market.
• Proven track record in B2B sales, business development, and achieving sales targets.
• Strong understanding of the Saudi F&B market and customer landscape.

Skills & Competencies

• F&B Sales & Business Development.
• B2B & Corporate Sales.
• Specialty Coffee / Café Industry expertise.
• Saudi Market Network and connections.
• Client Relationship Management.
• New Business Acquisition.
• Negotiation & Closing.
• Key Account Management.
• Sales Strategy & Target Achievement.
• Market Development.
• Excellent communication, presentation, negotiation, and relationship-building skills.
• Strong commercial and business development mindset.
• Proficiency in Microsoft Office and CRM systems.
• Fluent English required; Arabic is an advantage.

Additional Information

• Valid Saudi driving license is preferred.