AVP, Bancassurance Sales

Role Overview

Assistant Vice President, Bancassurance Sales at First Abu Dhabi Bank. This role manages a sales team in an assigned business territory, driving core product sales and cross-selling opportunities while building sustainable customer relationships.

Role Purpose

To lead a dedicated sales team in achieving and exceeding monthly sales targets for bancassurance and other direct sales products, while maintaining strong internal and external relationships, ensuring compliance with bank policies, and driving business growth through effective team management and strategic customer engagement.

Key Responsibilities

Sales & Revenue Generation

• Sell core products and encourage cross-selling of other direct sales products in assigned business territory.
• Manage the team assigned to ensure monthly sales targets are met or exceeded.
• Identify cross-selling opportunities for other business divisions of the bank.
• Capitalize on cross-selling opportunities.
• Assist in conducting promotional activities, meetings and road shows in assigned showrooms to achieve or exceed budgeted sales volumes.
• Increase bank profitability through effective sales management.
• Increase bank visibility in the banking and financial industry.
• Develop new strategies for the business of the respective area and build a strong business support unit.

Team Leadership & Development

• Manage the team assigned in a manner that would increase sales in accordance with credit policy.
• Ensure proper performance and productivity mix in the team.
• Motivate the team assigned by awarding high performers and guiding others to improve their performance.
• Manage a team including addressing their training needs to appropriate resources and ensuring a smooth process for all.
• Ensure that team members are always up to date on product features and promotions.
• Build and grow the sales organization as an extension of the branch manager and branch network.
• Interface with Employee Banking relationship managers to effectively deploy teams and capitalize on employee banking and branch opportunities.

Compliance, Quality & Documentation

• Adhere to Standard Operating Procedures, policies, code of conduct and service standards of the bank.
• Ensure that team members adhere to Standard Operating Procedures, policies, code of conduct and service standards of the bank and initiate appropriate disciplinary action for any violations noted.
• Source quality business by ensuring fraud and compliance guidelines are met.
• Recommend the bank's products proposed from the team that are considered good credit risk and as per bank policy.
• Ensure that documentation provided by the team is complete and error-free for all approved applications sourced from the assigned team.
• Ensure that the team is doing regular follow-up for document discrepancies that have been approved as deferrals.
• Functions within the framework and boundaries of group policies as well as overall organizational and governance frameworks.

Customer Relationship Management

• Build and maintain effective business relationships with customers.
• Build and maintain effective business relationships with all internal departments and branches.
• Ensure effective customer relationship management of all business sourcing via constructively using NPS survey remarks and scores.
• Develop and maintain anti-attrition processes and techniques.

Culture & Strategic Development

• Ensure FAB WAY culture is fully implemented.
• Manage business complexity in view of competition.
• Continuous suggestions on changes and ways of improving FAB products.
• Propose new companies for listing under TML.
• Conceptualize and create new avenues of business in collaboration with Employee Banking.

Performance Management & Reporting

• Manage daily set of activities, outputs and staff performances through digital platforms.
• Plan, organize, lead and control team and their activities both from office and remotely by using Microsoft Tasks, CRM and digital transformation mediums.
• Report team performance to the manager of the DSD team.
• Develop and maintain reporting and tracking systems.
• Provide monthly MIS on performance to manager of the assigned region.
• Provide weekly MIS on all related sales and services updates to manager DSD team to ensure regular tracking of errors, deferrals and related issues.
• Provide regular customer and market feedback to senior management to improve product offering and business acquisition.
• To manage the area to ensure that overall responsibilities are achieved or exceeded.

Qualifications & Experience

• University degree or equivalent qualification.
• Between 3–5 years' experience in selling banking products or in a financial industry.
• Leadership and team management skills.
• Service quality and customer/dealer relations.
• Comprehensive sales skills.
• High motivation and pro-activity.
• Ability to develop strong professional relationships between team and customers.
• Should have good knowledge of bank retail products.
• Should have very good computer and organizational skills.
• Competitive and multicultural awareness on related resources.
• Should possess market knowledge and competition policy and process awareness.
• Desirable to have a sales diploma or certification.
• Experience in similar job area is an added advantage.

Skills & Competencies

• Excellent PC skills.
• Very good computer and organizational skills.
• Good convincing and negotiating skills according to the complexity of business.
• Knowledge of Microsoft Tasks and CRM platforms.
• Digital transformation platform proficiency.

Additional Information

• Customer sales targets.
• Client satisfaction index.
• Adherence to policies, processes and procedures of FAB.