Associate Vice President – CASA & Deposits Product Manager

Role Overview

Associate Vice President – CASA & Deposits Product Manager at RAK BANK. The role is based in the United Arab Emirates.

Company Overview

RAK BANK fosters a culture of innovation, growth, and excellence. The organization is a community that thrives on teamwork, cutting-edge solutions, and the highest standards of governance.

Role Purpose

Support the growth and management of the Retail Liabilities portfolio, including CASA, Fixed Deposits, and Everyday Banking products. Drive portfolio performance through customer insights, analytics, and targeted campaigns to enhance customer acquisition, balance growth, engagement, and profitability.

Key Responsibilities

Portfolio Management & Performance

• Support the growth and management of the Retail Liabilities portfolio, including CASA, Fixed Deposits, and Everyday Banking products, to achieve business objectives.
• Monitor portfolio performance against key metrics such as balances, customer acquisition, activation, attrition, and profitability.
• Prepare and maintain periodic portfolio performance reports, management dashboards, and business insights.
• Support portfolio forecasting, budgeting, and business planning activities to drive sustainable growth.

Customer Engagement & Lifecycle

• Drive customer lifecycle engagement by identifying opportunities to strengthen relationships and increase product penetration.
• Analyze customer segments and support the design of targeted propositions, campaigns, and engagement strategies.

Data & Analytics

• Conduct data analysis to identify customer trends, growth opportunities, and areas requiring performance improvement.
• Perform pricing and competitor analysis, including market benchmarking and monitoring of industry trends.

Product Development & Enhancement

• Assist in the development, enhancement, and optimization of CASA & Deposit products and propositions.
• Coordinate product launches, pricing updates, change requests, and customer communication initiatives.
• Maintain accurate product documentation and ensure adherence to established product governance frameworks.

Business Planning & Evaluation

• Develop business cases and evaluate the commercial viability, profitability, and customer value of new initiatives and promotions.

Compliance & Governance

• Ensure compliance with regulatory requirements and support the preparation of approval papers, product reviews, policies, and governance-related documentation.

Qualifications & Experience

• 3–5 years in Portfolio Management, Product Management, and Governance.
• Bachelor's degree or related field; MBA preferred.
• Experience in the Banking Industry.

Skills & Competencies

• Highly analytical and data-driven approach.
• Proficiency in data analytical tools.
• Strong interpersonal skills.
• Excellent communication skills.
• Artificial Intelligence skills.
• Customer-centric approach.

Additional Information

• Competitive, performance-linked compensation.
• Medical coverage for you and your family.
• Comprehensive life insurance.
• Inclusive and diverse workplace culture.
• Career development and fast-track growth opportunities.
• Mentorship from industry experts.