Assisted Digital Sales - Product Owner (C & C)

Role Overview

Assisted Digital Sales - Product Owner (C & C) at Du, responsible for end-to-end digital commercial performance and sustainable revenue growth through digital-first sales models, partner ecosystems, and innovative commissioning structures.

Role Purpose

Own the digital assisted revenue, cost, and profitability across digital channels. Shift volume, value, and customer relationships from physical to digital channels through channel transformation, partner ecosystem development, and strategic innovation in sales models.

Key Responsibilities

Digital P&L Ownership

• Own the digital assisted revenue, cost, and profitability, managing digital assisted opportunities within digital channels.
• Define and deliver annual and quarterly digital sales targets including gross adds, revenue, ARPU, and margin.
• Actively optimize cost of acquisition (CoA) and lifetime value (LTV) through digital levers.

Digital Sales Growth & Channel Leadership

• Establish digital as the primary acquisition channel for digital assisted and omnichannel.
• Drive performance across direct digital channels including du App, web, and eSIM journeys.
• Drive performance across digital-enabled indirect channels and omnichannel.
• Lead funnel optimization across traffic, conversion, activation, and recharge.

Digitalization of Omnichannel

• Redesign and build new omnichannel sales journeys to be fully digital, scalable, and automated.
• Reduce dependency on manual, retail-heavy, and low-margin sales models.
• Champion eKYC, eSIM, digital payments, and self-activation as default mechanisms.

Partner Ecosystem & Digital Indirect Sales

• Build and manage a network of digital partners including marketplaces, super-apps, aggregators, fintechs, and OEMs.
• Design and implement new digital-first commissioning and incentive structures aligned to profitability and quality.
• Enable partners with APIs, digital onboarding flows, and performance dashboards.

Innovation & New Growth Models

• Identify and pilot new digital POCs and journeys to unlock new opportunities across physical and indirect channels.
• Test new go-to-market models including performance-based partnerships, affiliate sales, and embedded telco.
• Continuously challenge legacy sales constructs and propose data-led alternatives.

Strategy, Planning & Governance

• Contribute to digital channel strategy in alignment with du's commercial objectives.
• Translate strategy into clear roadmaps, business cases, and delivery plans.
• Track performance through clear KPIs, dashboards, and executive reporting.

AI and CVM for Sales Growth

• Drive the digital sales AI and CVM roadmap within Digital and in-life sales for new channels.
• Identify opportunities and use cases to strategize and implement AI and CVM to deliver new growth to du and existing customer revenue.
• Translate strategy into clear roadmaps, business cases, and delivery goals for Digital journeys.

Qualifications & Experience

• Bachelor degree.
• 1–3 years' experience in automation, AI/chatbot configuration, data analysis, or digital operations.
• Exposure to workflow automation tools, analytics platforms, or bot configuration systems is preferred.
• Experience in telecom or large enterprise environments is an advantage.

Skills & Competencies

Commercial & Financial Acumen

• Strong understanding of P&L management, including revenue, margin, cost of acquisition, lifetime value, and ROI.
• Ability to evaluate and prioritize initiatives through business cases and commercial impact.
• Experience managing and growing digital sales by optimizing journey, building out features, and delivering optimization.

Digital Sales & Growth

• Proven expertise in digital acquisition funnels including traffic, conversion, activation, and monetization.
• Hands-on knowledge of e-commerce, app-based sales, and self-service journeys.
• Strong understanding of eSIM, eKYC, digital payments, and online onboarding mechanisms.

Partner & Ecosystem Management

• Experience building and scaling digital indirect sales channels including marketplaces, affiliates, super-apps, OEMs, and fintechs.
• Ability to design and manage innovative commissioning and incentive models aligned to profitability and quality.
• Strong negotiation and relationship-management skills with external partners.

Data, Analytics & Performance Management

• Strong analytical skills with the ability to interpret sales performance, funnel metrics, and customer behavior data.
• Comfortable working with dashboards, KPIs, and performance reporting to drive decisions.
• Data-driven mindset with a test-and-learn approach to growth and optimization.

Strategy & Innovation

• Ability to translate strategic objectives into executable digital roadmaps.
• Experience launching or scaling new digital propositions, pilots, or go-to-market models.
• Strong problem-solving skills with a bias toward innovation and continuous improvement.

Stakeholder & Leadership Skills

• Ability to influence and align cross-functional teams including Marketing, Product, IT, Finance, and Legal without direct authority.
• Strong communication skills, capable of engaging senior leadership and executive forums.
• High ownership mindset, operating with end-to-end accountability.
• Comfortable with ambiguity and defining strategy for a new area.

Regulatory & Market Awareness

• Working knowledge of telecom regulatory requirements related to mobile, home, SIM registration, and digital onboarding.
• Awareness of market dynamics, competitive landscape, and customer trends in digital channels including AI.