Assistant Marketing Operations Manager

Role Overview

Assistant Marketing Operations Manager at Al Tayer Group, based in the United Arab Emirates. The role implements marketing strategy and plans for allocated Al-Tayer Motors brands to generate maximum awareness, exposure, and goodwill.

Role Purpose

Support the execution of marketing strategy and operational plans for assigned automotive brands, ensuring consistent brand performance, market visibility, and alignment with company and principal expectations across all dealership touchpoints.

Key Responsibilities

Strategy & Brand Management

• Contribute to strategies for marketing and brand management activities, ensuring results are directly related to the overall business plan of allocated ATM brands.
• Develop below the line brand strategy and implement appropriate measures to increase brand presence.
• Interpret and map competitors' activities in communication, pricing, packaging, and planning in relation to Ford Strategy.

Brand Compliance & Governance

• Monitor brand performance within the business unit and work closely with Brand Managers to ensure that overall brand performance and image is consistent and in line with company and principal expectations.
• Ensure that brand guidelines are adhered to as required by the company and principals and control CI manifestation across the dealership.
• Manage the showroom appearance in terms of layout of products, POS material branding, and external signage.

Marketing Implementation & Execution

• Implement marketing plans to enhance brand image leading to further customer enrollment and satisfaction.
• Plan the annual calendar of vehicle displays as per allocated budgets. Ensure appropriate display and branding. Monitor customer interest and sales generated after every display.
• Develop and execute product display plans in line with marketing objectives, and identify strategic locations, timelines, and product presentation concepts to ensure appropriate branding and adherence to display budgets.
• Organize production of branding materials required for promotional activities.

Showroom Operations & Customer Management

• Monitor showroom activity and manage and develop prospecting process for showroom traffic.

Stakeholder Management & Agency Coordination

• Interact on a consistent basis with the advertising agency for translation of marketing requirements to a creative rendition.

Reporting & Analysis

• Provide periodic reports and analysis to the Marketing Ops Manager on marketing initiatives, showroom traffic, customer mix, etc.

Qualifications & Experience

• Graduate in any discipline, preferably Business Administration with tertiary qualifications in Marketing.
• 3+ years of experience in a similar role preferred.