Assistant Marketing Manager at Waldorf Astoria Dubai International Financial Centre

Role Overview

Assistant Marketing Manager at Waldorf Astoria Dubai International Financial Centre, a Forbes Five-Star luxury hotel operated by Hilton, located in Dubai.

Company Overview

Waldorf Astoria Hotels & Resorts provides guests an exceptional environment and personalised attention through True Waldorf Service that creates a singular experience. The brand is committed to luxury and excellence.

Role Purpose

Support the Director of Marketing & Communications in executing innovative campaigns and initiatives that strengthen brand awareness, drive commercial performance, and elevate the hotel's brand presence through integrated marketing, public relations, digital marketing, and strategic communications.

Key Responsibilities

Marketing

• Assist the Director of Marketing & Communications in coordinating integrated marketing and communication activities.
• Build and maintain relationships with marketing suppliers and act as a property ambassador with external stakeholders and media partners.
• Coordinate the production of marketing communications, including sales proposals, collateral, newsletters, brochures, and other promotional materials.
• Oversee the execution of integrated marketing campaigns across direct mail, email marketing, public relations, and digital channels.
• Track campaign performance, prepare analysis reports, and provide data-driven recommendations to optimise campaign effectiveness.
• Develop standardised presentations, sales scripts, and proposals.
• Manage content updates and monthly newsletters across Food & Beverage venues.
• Maintain project management systems to document, monitor, and track marketing activities.

Public Relations

• Manage and execute public relations activities, including media visits, photo and video shoots, and editorial content development.
• Write, edit, and proofread press releases, editorials, photo captions, and fact sheets in line with brand standards.
• Conduct hotel site inspections and maintain comprehensive knowledge of hotel facilities, services, and experiences.
• Liaise closely with the Commercial teams, including Sales, Revenue, and Reservations, to ensure effective communication and alignment.
• Maintain the department's media database, prepare monthly media coverage reports, and respond promptly to media enquiries.
• Lead the hotel's annual awards strategy by researching, selecting, and preparing submissions for key industry awards.

Social Media & Digital

• Collaborate with the Graphic Design & Social Media Executive to support the planning, execution, and review of daily social media activities and campaigns.
• Support the Digital Marketing Manager in managing paid social media campaigns, analysing performance, and identifying opportunities for optimisation.
• Ensure all campaigns align with hotel promotions and comply with Waldorf Astoria brand standards.
• Optimise website content to enhance the user experience across hotel websites, OTA platforms, and metasearch channels.
• Support the implementation of OTA marketing initiatives and monitor GDS campaigns to maximise online visibility and bookings.

Graphic Design Support

• Work closely with the Graphic Design & Social Media Executive to develop creative concepts, marketing collateral, and HTML content updates.
• Maintain an up-to-date content library to support media requests and internal and external marketing requirements.

Qualifications & Experience

• Previous experience in a similar role, preferably as a Senior Marketing Executive or Assistant Marketing Manager within a luxury hotel or hospitality environment.
• Bachelor's degree, diploma, or professional qualification in Marketing, Communications, Advertising, Media, or a related field.
• Experience developing and executing marketing campaigns that drive brand awareness and commercial performance.
• Experience managing social media platforms, website content, and digital marketing initiatives.
• Market research capabilities and an understanding of competitor analysis.
• Previous experience within a Forbes Five-Star luxury hotel or internationally recognised luxury hospitality brand (advantageous).
• Experience managing luxury lifestyle, food & beverage, or destination marketing campaigns (advantageous).

Skills & Competencies

• Strong understanding of integrated marketing, public relations, digital marketing, brand management, and customer relationship management.
• Excellent written and verbal communication skills, with strong copywriting and content creation abilities.
• Strong analytical skills with the ability to interpret marketing data and optimise campaign performance.
• Outstanding command of the English language, both written and spoken.
• Strong project management, organisational, and time management skills, with the ability to manage multiple priorities.
• Excellent interpersonal skills with the ability to collaborate effectively across departments and with external stakeholders.
• High attention to detail with a commitment to producing high-quality work.
• Positive attitude, creativity, professionalism, and a proactive approach to achieving results.
• Chartered Institute of Marketing (CIM) qualification or equivalent professional certification (advantageous).
• Knowledge of Hilton marketing platforms, digital tools, and brand standards (advantageous).