Assistant Manager Digital Channels - Digital Marketing

Role Overview

Assistant Manager Digital Channels – Digital Marketing at Wynn Al Marjan Island, located in Ras Al Khaimah, UAE.

Company Overview

Wynn Al Marjan Island will be the first integrated resort in the UAE, set to open in 2027, located 50 miles from Dubai International Airport in the emirate of Ras Al Khaimah. The resort will offer 1,530 rooms and suites, 22 restaurants, lounges and bars, a theater, a beach club, multiple swimming and wading pools, a five-star spa, a salon, a shopping promenade, and a celebrations and events center.

Role Purpose

Own digital content strategy and operations across all resort platforms, ensuring consistent messaging, compliance and performance. Establish governance, workflows and quality standards that enable seamless collaboration between marketing, operations and technology teams.

Key Responsibilities

Content Ownership & Management

• Act as the central owner of digital content across all resort systems, establishing one consistent source of truth for text, imagery, video and offers.
• Manage content within the CMS, digital asset management library, website, mobile app, booking engine, CRM/email platform, dining and spa reservation systems, digital signage and third-party listings.
• Maintain the digital asset library with clear naming conventions, tagging, metadata, usage rights and expiry tracking so approved assets are easy to find and reuse.

Content Planning & Publishing

• Build and maintain a master content calendar covering campaigns, offers, seasonal moments, openings and food and beverage, spa, gaming and entertainment activity.
• Manage day-to-day publishing, scheduling and updates, with rigorous proofing, link checking and pre-launch quality assurance across desktop, mobile and app.

Governance & Workflow

• Define content standards, approval workflows, access levels and version control.
• Train contributing teams on how to request and deliver content.

Optimization & Compliance

• Oversee multi-language and market-specific content.
• Ensure all content is optimized for search and artificial intelligence discovery through strong structure, metadata and schema.
• Ensure all published content meets Wynn brand guidelines, accessibility standards, licensing terms, responsible gaming requirements and data privacy regulations.

Cross-Functional Collaboration

• Partner with Rooms, Food and Beverage, Spa, Entertainment, Gaming, Revenue Management, Public Relations and Information Technology to capture content requirements early and deliver on time.
• Collaborate confidently across departments and with external agencies, managing competing priorities to tight deadlines.

Performance & Refinement

• Track how content performs across channels and use insight to refine messaging, page structure, imagery and calls to action.

Qualifications & Experience

• Minimum 3 years of experience in digital content management, with at least 2 years managing content across multiple connected platforms.
• Proven track record of owning content operations for a luxury, hospitality or multi-outlet brand, ideally including a pre-opening or major relaunch.

Skills & Competencies

• Hands-on proficiency with enterprise CMS and digital asset management platforms.
• Hands-on proficiency with CRM/email tools, booking engines and social publishing tools.
• Experience with Contentful, Cloudinary or similar systems is an advantage.
• Strong editorial and copy judgement.
• Excellent proofreading skills.
• Working knowledge of search engine optimization, metadata, structured data and digital user experience.
• Highly organized with proven ability to run content workflows, approval processes and version control across multiple stakeholders.
• Fluency in English.
• Arabic, Russian, Mandarin or additional languages are a plus.

Additional Information

• Salary is paid in Dirhams (AED), the local currency of the UAE.
• Excellent leave policy.
• Healthcare package.
• Incentive programs and other employee benefits.