Arabic Copywriter - KSA

Role Overview

Arabic Copywriter based in Riyadh for moomoo Arabia Capital. You will be the voice of the brand, responsible for making our messaging resonate with local investors, from first-time traders to experienced market participants.

Role Purpose

To create and localize compelling Arabic-language marketing content that bridges financial expertise, cultural nuance, and persuasive writing. You will transform global marketing materials into Saudi Arabic copy that maintains brand integrity while authentically connecting with local investors.

Key Responsibilities

Localization

• Adapt English-language marketing materials into compelling Saudi Arabic that recreates rather than translates content for local context
• Transform brand campaigns, product messaging, and promotional content from English to Saudi Arabic
• Ensure financial terminology is accurate, Shariah-sensitive where needed, and natural-sounding
• Maintain brand tone of voice ("confident, concise, never patronizing") while adapting to local cultural codes
• Challenge source copy when direct adaptation will not work and propose alternatives that achieve the same strategic intent
• Work closely with the China-based marketing team to bridge cultural and linguistic gaps

Original Content Creation

• Produce original Arabic-first copy across the full spectrum of marketing channels and formats
• Write brand advertising: headlines, taglines, and scripts for brand campaigns (OOH, video, social)
• Write performance advertising: short-form ad copy for Google, Twitter/X, TikTok, Snapchat, and Apple Search Ads
• Develop KOL/Influencer content: video scripts and talking points for KOL collaborations
• Create website and app content: landing pages, onboarding flows, feature descriptions, and in-app messaging
• Produce SEO content: blog posts, educational articles, and evergreen content optimized for Arabic search
• Write social media content: organic posts, campaign copy, and community engagement content
• Develop CRM content: push notifications, email sequences, and SMS in a tone that respects the user without being transactional

Qualifications & Experience

• 3+ years of copywriting experience, preferably in fintech, investment platforms, banking, or trading-adjacent industries
• Native Arabic speaker fluent in English
• Strong understanding of stock and investment concepts — ability to write naturally about P/E ratios, options chains, and IPO subscriptions
• Portfolio demonstrating range from punchy ad headlines to long-form content
• Instinctive cultural fluency for KSA: confident but not arrogant, informative but not condescending, aspirational but not detached

Skills & Competencies

• Write in the dialect and register that resonates with young local professionals in KSA (not textbook MSA, not overly colloquial)
• Adapt messaging for the Saudi market while maintaining global brand consistency
• Understand financial products and investment markets
• Experience in performance marketing, A/B testing copy, and CTR optimization (preferred)
• Experience writing for video and short-form content such as TikTok, Reels, and YouTube Shorts (preferred)
• Understanding of CMA advertising regulations for financial products (preferred)

Additional Information

• Experience in stock trading or equity investing is a plus
• Candidate should have worked with global brands adapting messaging for the Saudi market (preferred)