Job description
Role Overview
Account Manager - Social Media at Burson, a WPP company. This is a critical role focused on government sector clients, requiring a professional with proven track record in social media strategy and passion for driving impactful outcomes with Government sector accounts.
Company Overview
Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, Burson helps brands and businesses redefine reputation as a competitive advantage. WPP is the trusted growth partner for the world's leading brands, uniting cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel, powered by exceptional talent and the agentic marketing platform WPP Open.
Role Purpose
You will serve as a primary partner and lead for significant government accounts, shaping, developing, and executing comprehensive social media strategies that align with client objectives. This role encompasses leadership of a small, dedicated team, end-to-end management of social media projects, and active participation in securing new government business through RFPs and pitches.
Key Responsibilities
Client Management
- Serve as the day-to-day point of contact for assigned government clients, building strong relationships in coordination with senior leadership.
- Manage day-to-day client communications and coordinate cross-functional delivery.
Strategy & Planning
- Support the development and execute social media strategies tailored to government agencies, owning channel plans, content calendars, and publishing workflows.
- Stay current on platform updates, trends, and government communication standards; share relevant learnings with clients and the team.
Content & Community Management
- Oversee content production for social channels; draft and edit posts, briefs, and captions; ensure compliance with government policies and brand guidelines.
- Monitor platforms and community interactions; manage moderation, social listening, and escalation processes per client protocols.
Performance & Optimization
- Track performance and produce dashboards and insights; recommend optimizations to improve reach, engagement, and sentiment.
New Business Development
- Assist with new business efforts by contributing research, case studies, proposals, and RFP inputs for public-sector accounts.
Team Leadership & Development
- Provide light mentorship and QA support to junior team members; help maintain best practices and process documentation.
Qualifications & Experience
- Extensive and proven experience in social media strategy and account management, with a significant portion dedicated to government or public sector clients.
- Proven success executing social media plans and campaigns for multi-stakeholder organizations.
- Experience managing day-to-day client communications and coordinating cross-functional delivery.
Skills & Competencies
- Strong command of major platforms including TikTok, X, Facebook, Instagram, and LinkedIn, and their strategic applications.
- Proficiency with social tools and analytics, including native platform insights, Sprinklr, Hootsuite, and ability to translate data into actionable recommendations.
- Strong project management skills; comfortable juggling multiple deadlines and budgets under the guidance of senior leaders.
- Excellent writing and editing skills, with attention to accuracy, compliance, and audience needs.
- Bi-lingual proficiency in Arabic (written and spoken) is highly preferred.
Additional Information
- Hybrid work model with teams in the office around four days a week; accommodations or flexibility available upon discussion with hiring team.
- Professional development opportunities, mentorship programs with industry leaders, vibrant and inclusive company culture fostering collaboration and innovation, and packages designed to reward and retain top talent.