وصف الوظيفة
Role Overview
Manager, CX Data and Tech at WPP Media, based in MENA (Middle East and North Africa region). This role leads the CX Analytics function, combining strategy, team leadership, and client partnership to drive customer experience optimization across the region.
Company Overview
WPP is a global growth partner for leading brands, combining exceptional talent, data intelligence, and world-class partnerships through its pioneering agentic marketing platform, WPP Open. WPP Media is WPP's AI-driven media operating unit that integrates media, data, and partnerships to deliver creative personalization at scale. Choreograph - CX is an analytics, technology, and consulting function within WPP Media, supporting clients in optimizing customer experience across the infinite loop of the customer journey and touchpoints.
Role Purpose
Lead the overall CX Analytics strategy and execute the operational plan to support clients in optimizing customer experience across their entire journey. Enable brands to achieve increased customer engagement, purchase, and retention by working with subject matter experts to develop best practice programs and lead a high-performance team.
Key Responsibilities
Strategy & Thought Leadership
- Build the CX Analytics strategy and lead on the operational plan to execute the vision.
- Understand the role of CX Analytics in driving digital marketing transformation for clients and strengthening other WPP Media agency capabilities.
- Remain up to date on the latest industry changes and create thought-leadership articles and points of view to share with internal and external stakeholders.
- Represent Choreograph Consultancy Services CX, Data & Technology at industry events and thought leadership opportunities.
- Deliver knowledge sharing sessions across the markets on industry data and technology developments.
- Maintain a strong understanding of the purpose and value of different technologies that form a client's tech stack: CX & Behavioral Analytics, A/B testing & Experimentation, Customer Data Platforms (CDP), Customer Engagement Platforms (CEP), Marketing Automation Tools, Web & App analytics, and Mobile Measurement Platforms.
Technology & Partnerships
- Lead tech partner relationships with WPP Media to identify, manage, and evaluate current and potential partners.
Team & Stakeholder Management
- Develop and maintain strong, long-term agency and client relationships with senior stakeholders.
- Build strong working relationships with your team, market teams, and client teams, operating seamlessly together to deliver success across the briefing, booking, setup, optimization, and reporting processes.
- Guide the team in designing and implementing data collection strategies, tracking requirements, best practices, service level agreements (SLAs), and data integrity.
- Project manage analytics projects by providing the team with the right support and direction.
- Recruit, manage, and mentor resources to ensure efficient workflow throughout the team and high-quality output delivery.
Commercial
- Lead business development activities including prospecting, pricing, and proposal development.
- Participate in conferences and thought leadership initiatives.
- Work closely with finance on budgeting, pipeline planning, pricing, and operate within their guidance.
- Manage the pipeline to achieve targets and keep budgeting trackers up-to-date.
- Draft scopes of work and proposals as needed.
Qualifications & Experience
- 3–5 years of relevant experience in CX, MarTech, AdTech, Data, and Analytics.
- Development and clear communication of data strategies and roadmaps that cater to client requirements.
- Senior stakeholder management skills.
- Client servicing and account management skills.
- Strong attention to detail and a proactive approach to problem-solving.
- A continuous learner with a desire to stay ahead of the curve in data technologies.
Skills & Competencies
- Good understanding of the media landscape and its data complexities (preferred).
- Experience with advanced MarTech tools including CDPs, CEPs, Marketing Automation, and CRM (preferred).