VP, Head of Marketing & Communication

Role Overview

VP, Head of Marketing & Communication at First Abu Dhabi Bank (FAB), based in Abu Dhabi. Lead marketing and communication strategy for FAB Asset Management.

Role Purpose

Lead the execution of marketing and communication initiatives to support FAB Asset Management's retail and institutional sales objectives, enhance brand visibility through consistent messaging and digital presence in alignment with Group brand standards, and position FAB AM as a leading regional asset manager and trusted investment partner.

Key Responsibilities

Strategy & Brand Management

• Develop strong understanding of marketing principles, digital channels, and financial communication
• Enhance brand visibility and awareness through consistent messaging, campaign management, and digital presence in alignment with Group brand standards
• Liaise with Group Corporate Communications and Legal for brand alignment and content approvals
• Support internal communication initiatives to strengthen FAB AM's identity and culture
• Live and demonstrate the FAB AM values

Product & Campaign Execution

• Coordinate product marketing, collateral development, and client communication, ensuring alignment with investment and distribution teams
• Translate complex investment concepts into clear and engaging marketing content
• Support events, campaigns, and promotional initiatives that position FAB AM as a leading regional asset manager and trusted investment partner

Stakeholder & Vendor Management

• Manage stakeholder relationships and coordinate across internal teams and external vendors
• Demonstrate excellent communication, writing, and presentation skills with attention to brand and compliance standards

Compliance & Governance

• Ensure marketing materials and client communications comply with CMA and ADGM regulatory requirements

Operations & Reporting

• Track marketing budget and ensure efficient use of resources
• Contribute to periodic management reports and dashboards summarizing marketing activity

Qualifications & Experience

• 5–10 years of experience in marketing
• Demonstrated experience in marketing campaign execution
• Product and brand communication background
• Marketing materials and collateral development experience
• Digital and social media activities experience
• Events and sponsorships experience