Visual Merchandiser _Splash Qatar

Role Overview

Visual Merchandiser at Splash Qatar, part of Landmark Group.

Company Overview

Landmark Group is a global retail and hospitality entity founded in 1973, headquartered in the UAE. The group operates over 2200 retail stores, leisure, and hospitality outlets across the GCC, Middle East, India, Southeast Asia, and Africa. Splash, founded in 1993, is the Middle East's largest fashion retailer with 200+ stores and 4000+ employees across 14+ countries. Splash offers clothing for men, women, and teens, along with international brands including Kappa, Lee Cooper, Ecko Unltd, Starter, and Ulla Popkins. The brand is committed to becoming 100% sustainable with eco-friendly practices across all business areas.

Role Purpose

Establish and maintain high visual merchandising standards across Splash stores to maximize sales opportunities, drive customer engagement, and ensure consistency with brand objectives and promotional campaigns.

Key Responsibilities

Visual Merchandising Standards & Execution

• Exhibit and promote high standards of visual merchandising across all touchpoints.
• Execute creative visual merchandising solutions and follow user manual guidelines.
• Develop and execute promotional merchandising standards and signage placement.
• Re-merchandise displays, point of sales, and select areas of the store regularly to maximize sales.
• Develop periodic concepts for window displays in line with company visual merchandising standards.
• Ensure stores are regularly visited and monitored to maintain visual merchandising standards.

Store Layout & Planning

• Ensure effective merchandising layout is implemented in relation to sales targets and store objectives.
• Develop uniform store preparation in terms of sales, events, promotions, seasonal launches, and renovation guidelines across all visual-related aspects.
• Work with managers and the visual merchandising team in determining specific visual merchandising needs such as fixtures, image photos, and point of sale materials for the store.

Team Leadership & Development

• Manage and provide guidance to retail staff to meet all visual and retail merchandising goals.
• Develop and train retail staff on merchandising standards, space planning, store layout, and other visual merchandising techniques.

Reporting & Analysis

• Provide timely and complete follow-through on all areas of merchandising.
• Provide feedback and commercial information to the Retail Operations Manager and other areas of the business, including provision of regular reports.
• Conduct market surveys or market study reports to understand market happenings.
• Conduct surveys and monitor competitors to understand latest trends.
• Carry out visual merchandising audits with recommendations across all stores in the territory.
• Provide an independent report of store assessment as per merchandising standards.
• Monitor and report findings and recommendations that pertain to visual merchandising.

Customer Experience & Sales Optimization

• Formulate methods of customer service through visual merchandising methods.
• Ensure all sales opportunities are maximized through effective use of visual merchandising methods.

Budget Management

• Manage visual merchandising expenses for the store within budgetary guidelines.

Stakeholder Coordination

• Plan and support common mall-related activities including mall anniversary, common mall windows, and mall promotions.