Vice President of Human Resources

Role Overview

Vice President of Human Resources at webook.com, Saudi Arabia's #1 event ticketing and experience booking platform. Reporting to the COO, this role will lead webook.com's people strategy as the company scales across international markets including KSA, MENA, Europe, the UK, and other global territories.

Company Overview

webook.com is Saudi Arabia's leading event ticketing and experience booking platform in terms of technology, features, and agility. The company has surpassed over 2 billion in sales and serves some of the largest mega events in the Kingdom.

Role Purpose

Lead the HR function to build and execute a comprehensive people strategy, operating model, systems, and talent frameworks required to support rapid international growth. Provide senior strategic leadership across HR while focusing on international expansion, organizational design, talent management, performance management, HR operations, and scaling people practices across multiple markets.

Key Responsibilities

People Strategy & International Scaling

• Define and execute the HR strategy to support webook.com's international growth plans.
• Advise the COO and executive leadership team on people strategy, organizational structure, workforce planning, and HR priorities.
• Build a scalable HR operating model across KSA and international markets.
• Ensure HR practices support business growth, market expansion, culture, and performance.

HR Operations & Governance

• Design and implement scalable HR policies, processes, systems, and governance across multiple countries.
• Work closely with the existing KSA HR Director and HR team to ensure alignment, consistency, and capability across the HR function.
• Lead the setup of HR operations in new markets, including employment models, onboarding, payroll coordination, benefits, employee lifecycle processes, and local compliance.
• Establish clear roles, responsibilities, service levels, and reporting between central HR, local HR teams, regional leaders, and external partners.

Organizational Design & Workforce Planning

• Lead organizational design to ensure the company has the right structure, roles, leadership layers, and capabilities to scale.
• Partner with business leaders to define future workforce needs across functions and markets.
• Build workforce planning processes linked to business priorities, budgets, and expansion plans.
• Identify capability gaps, succession risks, structural issues, and opportunities to improve organizational effectiveness.

Talent Acquisition & Development

• Develop international talent acquisition strategies for leadership, technical, commercial, operational, and market-specific roles.
• Build talent management frameworks covering succession planning, high-potential talent, career pathways, leadership development, and retention.
• Strengthen executive hiring, critical role hiring, onboarding, and leadership readiness for international expansion.
• Ensure the company can attract, develop, and retain the talent required for global growth.

Performance, Rewards & Development

• Design and implement a performance management framework that drives accountability, high performance, and continuous development.
• Ensure goals, KPIs, feedback, and reward outcomes are clearly linked to business priorities.
• Develop compensation, benefits, job leveling, grading, and incentive frameworks suitable for international markets.
• Partner with Finance and leadership on workforce costs, salary benchmarking, bonus structures, and reward governance.

Culture, Engagement & Diversity

• Help preserve webook.com's entrepreneurial culture while introducing the structure needed for international scale.
• Lead engagement initiatives, employee listening, and action planning across markets.
• Support leaders in managing culture shifts, organizational change, and new ways of working.
• Promote a culture of accountability, collaboration, inclusion, speed, and high performance.

HR Leadership & Business Partnership

• Provide leadership to the HR function, including the head office KSA HR team, regional HR resources, and external partners.
• Act as a strategic advisor to the COO, CEO, and executive leadership team on people, culture, structure, and capability.
• Build strong partnerships with Finance, Legal, GRC, Operations, Commercial, Product, Technology, and regional leaders.
• Ensure HR is seen as a business partner that enables growth, performance, and scalable execution.

Qualifications & Experience

• 10+ years of progressive HR leadership experience, including significant experience in international or multi-market environments.
• Proven experience scaling HR functions, people operations, and organizational structures in high-growth companies.
• Strong experience setting up HR operations, policies, systems, and processes across multiple countries.
• Demonstrated expertise in organizational design, workforce planning, talent management, leadership development, performance management, and compensation frameworks.
• Experience supporting international expansion across markets such as KSA, UAE, MENA, Europe, the UK, or other global territories.
• Strong understanding of employment models, HR compliance, benefits, payroll coordination, employee relations, and employee lifecycle processes across jurisdictions.
• Experience advising C-suite executives on people strategy, structure, culture, and leadership capability.
• Bachelor's degree in HR, Business Administration, Organizational Development, or related field.
• Master's degree or senior HR certification such as SHRM-SCP, SPHR, CIPD, or equivalent preferred.

Skills & Competencies

• Ability to operate strategically while remaining hands-on when needed.
• Strong communication, influencing, stakeholder management, and change management skills.
• Experience in technology, digital platforms, marketplaces, e-commerce, entertainment, travel, or other high-growth environments preferred.