Vice President Database Marketing

Role Overview

Vice President Database Marketing at Wynn Al Marjan Island, located in the United Arab Emirates. The resort, scheduled to open in 2027, will be positioned less than 50 minutes from Dubai International Airport and will feature 1,530 rooms and suites, 22 restaurants and lounges, a theatre, nightclub, and five-star spa.

Company Overview

Wynn Al Marjan Island is an opulent and entertaining beachside destination currently under construction on a picturesque island that gracefully curves into the Arabian Gulf. The integrated resort is designed for discerning guests to play and relax.

Role Purpose

Lead the Database Marketing function to develop and execute gaming reinvestment strategy, drive campaign performance, and optimize profitability through advanced analytics, data science, and personalized customer engagement across all gaming segments.

Key Responsibilities

Strategic Leadership

• Develop and own the gaming reinvestment strategy across all gaming customer segments.
• Lead long-term reinvestment strategy aligned with profitability targets.
• Establish offer architectures for hosted and unhosted guests.
• Define segmentation logic across lifecycle stages.
• Oversee recurring campaign calendars and ad-hoc campaign development and deployment.

Offer Strategy & Reinvestment Economics

• Own reinvestment guidelines by ADT, worth segment, and card tier.
• Using advanced modeling, set offer value and trip-level reinvestment thresholds.
• Ensure consistency between model-driven offers and host-facing offers, while maintaining sufficient host-directed reinvestment to allow appropriate player relationship management.
• Maintain a clear view (updated daily) of all reinvestment campaigns, including the actual observed reinvestment rate for each campaign.
• Monitor comp-to-theoretical ratios and margin by segment.
• Partner with Finance to align reinvestment with EBITDA targets.

Data Science & Machine Learning

• Oversee predictive modeling strategy, including ADT forecasting, trip propensity, churn, and worth estimation.
• Ensure models provide extensive value segments, allowing for extreme personalization of offers based on customer worth.
• Establish testing frameworks including A/B testing, holdout groups, and control groups.

Campaign Execution & CRM

• Oversee direct mail, email, SMS, digital, and app-based campaigns.
• Ensure campaign QA, compliance, and operational accuracy.
• Drive automation within CRM systems.
• Improve campaign velocity and personalization cadence.

Hosted Customer Integration

• Ensure hosted customers receive centrally built, economically disciplined offers.
• Build host dashboards with offer rationale, theoretical expectations, and trip targets.
• Partner with VP of Gaming Marketing to align on performance.
• Maintain sufficient discretionary comps for high-value customers to allow for hosting flexibility.

Performance Analytics & Reporting

• Develop executive dashboards for reinvestment %, margin, ROI, and campaign-level performance.
• Present results to executive leadership alongside SP&A.
• Provide insight-driven recommendations to optimize profitability with SP&A.

Team Leadership

• Lead CRM/Campaign Management, Data Science & Analytics, Segmentation & Strategy, and Marketing Operations teams.
• Build a culture of analytical rigor, accountability, and continuous improvement.

Qualifications & Experience

• 10+ years of progressive leadership experience in database marketing, CRM, analytics, or gaming marketing.
• Deep understanding of ADT modeling, reinvestment strategy, and comp economics.
• Proven experience leading data science and analytics teams.
• Strong financial acumen and ability to interpret P&L impact.
• Experience with CRM platforms and marketing automation systems.
• Exceptional executive communication and presentation skills.
• Preferred: Experience in an integrated resort or high-end gaming environment.
• Preferred: Familiarity with gaming management and patron tracking systems.
• Preferred: Advanced degree in Business, Analytics, Statistics, Economics, or related field.

Additional Information

• Salary paid in Dirhams (AED), the local currency of the UAE.
• Excellent leave policy.
• Healthcare package.
• Incentive programs.
• Additional employee benefits.