UX/UI Desinger

Role Overview

UX/UI Designer at Etihad Airways, Abu Dhabi. The UX/UI Designer is responsible for defining and delivering intelligent, high-impact digital experiences across web and app, with AI embedded as a core capability across the customer lifecycle.

Company Overview

Etihad Airways is the UAE's national airline, shaping the future of global aviation. Operating from a hub in Abu Dhabi, the organization connects people across continents and cultures. The company is driven by the "Journey 2030" ambition to double its fleet, expand its network, and grow its people for a new era of excellence.

Role Purpose

This role drives revenue growth, digital share expansion, customer engagement, retention, and operational efficiency through human-centered design, experimentation, and data-driven experience innovation. The ideal candidate combines strong ecommerce and digital domain expertise with AI design literacy, experimentation mindset, and systems thinking — working cross-functionally to continuously evolve the digital ecosystem into an intelligent, adaptive, and high-performing platform.

Key Responsibilities

Strategy & Vision

• Define and execute the experience strategy and design vision across web and app for assigned digital initiatives.
• Translate business strategy and commercial objectives into customer-centric digital journeys that drive measurable impact.
• Elevate the organization's maturity in AI-enabled and insight-led experience design through structured experimentation and measurable outcomes.

Experience Design & Delivery

• Own the end-to-end experience lifecycle — from discovery and problem framing through design, build collaboration, testing, go-live and optimization — remaining accountable for the performance and quality of the live experience.
• Design AI-enabled and data-driven experiences including personalization, predictive recommendations, conversational interfaces, and intelligent automation where applicable.
• Simplify complex processes into intuitive and frictionless digital flows.

Research & Optimization

• Lead discovery, research, journey mapping, usability testing, and experimentation to validate and optimize experience outcomes.
• Continuously monitor and improve performance metrics including conversion, engagement, retention, revenue contribution, and customer satisfaction.

Governance & Standards

• Contribute to and evolve scalable design systems, governance standards, and best practices across digital touchpoints.
• Advocate for accessibility, usability, security, and customer trust across all digital experiences.

Stakeholder Collaboration

• Partner closely with Product, Technology, Commercial, Loyalty, Marketing, Operations and Brand teams to ensure cohesive and commercially aligned delivery.
• Be adaptable and responsive to shifting priorities, taking ownership of any digital experience domain as required.

Qualifications & Experience

• 5+ years' experience in Digital Experience Design (UX/UI/Product Design) within high-scale digital ecosystems.
• Proven experience delivering complex transactional or service-based digital journeys with measurable business impact.
• Strong portfolio demonstrating end-to-end ownership from discovery through launch and optimization.
• Demonstrated experience designing data-driven or AI-enabled digital experiences.
• Strong commercial acumen with ability to connect design decisions to revenue, efficiency, and engagement outcomes.
• Experience working in Agile environments and collaborating closely with engineering teams.
• Experience within ecommerce, travel, loyalty, fintech, or high-conversion digital platforms preferred.

Skills & Competencies

• Recognized as a strong collaborator and communicator, capable of influencing cross-functional stakeholders at multiple levels.