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Role Overview
UX Designer at Brainlake Advertising. This is a primarily UX-focused role with approximately 80% of work centered on UX and 20% on UI design, working across complex digital products and services.
Role Purpose
Translate business requirements, research findings, and user needs into clear, structured UX solutions. Simplify complex journeys, make confident design decisions, and deliver polished experiences across applications, platforms, portals, websites, dashboards, and AI-enabled digital products.
Key Responsibilities
User Experience Strategy & Structure
- Define user journeys, user flows, task flows, navigation structures, and information architecture.
- Translate business requirements, research findings, and user needs into clear UX solutions.
- Design complex journeys involving multiple users, roles, steps, scenarios, and decision points.
- Identify usability issues, friction points, and unnecessary complexity and propose better solutions.
Design Execution
- Create low- and high-fidelity wireframes across web, mobile, and responsive experiences.
- Define interaction patterns, behaviours, states, validations, and edge cases.
- Create interactive prototypes to communicate and validate experience concepts.
- Produce polished UI designs when required, while maintaining consistency with the wider design system.
- Contribute to design systems, components, patterns, and reusable libraries.
Collaboration & Communication
- Work closely with researchers and service designers to translate insights into digital experiences.
- Collaborate with product, business, and technical teams to ensure solutions are practical and buildable.
- Present UX decisions and rationale clearly to clients and stakeholders.
AI & Innovation
- Use AI-powered design tools to accelerate UX exploration, wireframing, prototyping, interface generation, and repetitive design tasks.
- Experiment with new AI design workflows that can improve speed and quality.
Qualifications & Experience
- 4+ years of hands-on UX design experience.
- Portfolio that is clearly UX-heavy, showing user flows, information architecture, wireframes, interaction design, and problem-solving.
- Strong experience designing complex digital products, platforms, or services.
Skills & Competencies
- Ability to turn ambiguous or complex requirements into simple, structured experiences.
- Strong proficiency in Figma, including Auto Layout, components, variables, prototyping, and design systems.
- Strong understanding of usability, accessibility, responsive design, and human-centred design principles.
- Good visual design fundamentals, including typography, hierarchy, spacing, and layout.
- Ability to produce high-quality UI when required, even though UI is not the primary focus of the role.
- Experience using AI-powered design tools to accelerate parts of the UX and UI workflow.
- Ability to work independently, take ownership, and deliver against deadlines.
Additional Information
To apply, send your CV and portfolio to careers@brainlake.com
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