وصف الوظيفة
Role Overview
User Operations Expert at Bybit, a leading global cryptocurrency exchange and digital financial platform. This role owns growth-oriented product operations and strategy for the platform's core products, driving user trading through product mechanism optimization, content and community capabilities, segmentation, and personalized product experiences.
Company Overview
Established in 2018, Bybit is one of the world's leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. The company delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services, and Web3. Bybit is recognized as one of the most trusted and transparent platforms in the digital asset industry, supported by 24/7 multilingual customer service and a strong commitment to innovation.
Role Purpose
Drive user lifecycle growth and engagement across signup, KYC, first deposit, first trade, active/repeat, dormancy, and winback stages. Design and execute operating mechanisms, segmentation frameworks, and personalized experiences that optimize conversion, retention, and Net LTV at scale.
Key Responsibilities
Lifecycle & Conversion Strategy
- Own Lifecycle OKRs and deliver against eFTD/eFTT conversion, retention, resurrection rate, and user Net LTV.
- Set stage-specific operating strategies and growth cadences anchored on user lifecycle KPIs.
Segmentation & Journey Design
- Build a segmentation framework based on user attributes, behavior, and lifecycle stage (new / active / dormant / churned / high-value).
- Design and ship end-to-end User Journeys covering onboarding, first-deposit nudging, engagement, dormancy prevention, and winback.
Personalization & Targeting
- Build a granular segmentation and tagging system based on user attributes, behavior, lifecycle stage, and preference.
- Deliver personalized recommendations and differentiated strategies across product content, tasks, perks, incentives, and messaging so each user sees what is relevant to them.
Lifecycle Programs
- Design and ship lifecycle programs for activation, engagement/habit-building, high-value cultivation, dormancy prevention, and winback — each solving the core problem of its stage.
Product Mechanism Ownership
- Lead the design and iteration of trading-driving product mechanisms including task systems, tiering, perks/rewards, content and community (for example, ByX).
Data & Experimentation
- Track D1/D7/D30 retention, FTD conversion, repeat rate, and Net LTV.
- Run independent analysis with AI.
- Validate strategies and mechanisms through A/B testing.
Cross-Functional Collaboration
- Work with Product, Data, Marketing, Algorithm, and regional teams to embed lifecycle and personalization strategies into product and operating plans.
Qualifications & Experience
- 3+ years in growth or product operations with quantifiable growth results.
- Deep understanding of the user lifecycle and growth funnel with the ability to design scalable operating mechanisms.
- Strong data-driven decision making with a track record of shipping into production.
- Trading platform, financial, or FinTech product operations / growth background preferred.
- Community operations experience at comparable competitor products preferred.
Skills & Competencies
- Fluent English and ability to drive execution in a global team environment.
- Hands-on data analysis and A/B testing experience.
- Clear reasoning and strong execution.
Additional Information
- Study Growth Fund: Support for professional development and continuous learning.
- Internal Events: Participation in regular team-building activities, workshops, and events designed to promote collaboration and innovation.
- Global Collaboration: Work as part of a diverse, international team alongside colleagues from around the world.
- Career Advancement: Access to opportunities for growth and advancement within a rapidly expanding global company.
- Internal Mobility: Long-term development supported through internal job opportunities to help build your career path.