UAE Nationals Only- Manager – Experiential & Product Marketing

Role Overview

Manager – Experiential & Product Marketing at Mashreq. UAE Nationals only. Location not specified in source.

Company Overview

Mashreq, supporting Mashreq NEO BIZ and Business Banking divisions.

Role Purpose

Support the planning, execution, and scaling of experiential and event-led activations for Mashreq NEO BIZ and Business Banking to help reshape the experience and strengthen brand presence in the UAE's dynamic business landscape.

Key Responsibilities

Planning & Execution

• Plan and execute experiential and event-led activations for Mashreq NEO BIZ and Business Banking.
• Manage end-to-end event delivery, including coordination, logistics, branding, and post-event amplification.
• Turn opportunities into well-executed experiences.
• Ensure seamless, high-quality delivery of all initiatives.

Program Scaling & Development

• Scale experiential programs across the organization.
• Deliver impactful, localized brand experiences across free zones, SME communities, influencer channels, and media platforms.

Stakeholder & Partner Management

• Manage influencer engagements and industry forums.
• Coordinate partner showcases and referral channel meetups.
• Organize and execute free zone roadshows.
• Manage multiple stakeholders efficiently.

Qualifications & Experience

• UAE National (required).
• Experience delivering high-quality brand experiences and events.

Skills & Competencies

• Proactive approach to planning and execution.
• Ability to work across multiple stakeholder groups.