Trifecta and Data Management Product Adoption Consultant

Role Overview

Trifecta and Data Management Product Adoption Consultant at Caterpillar Inc., based in the EAME region.

Company Overview

Caterpillar is the world's leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines, and diesel-electric locomotives. The role sits within the Dealer and Customer Solutions division, supporting the Cat® Digital Ecosystem and the independent Cat® dealer network.

Role Purpose

Lead the adoption of best-in-class dealer data management practices in EAME to improve the customer experience across the Cat® Digital Ecosystem. Drive complete, accurate, and consistent customer information, enabling dealers and Caterpillar teams to better understand, support, and serve customers.

Key Responsibilities

Product Expertise and Training

• Provide dealer data management and product application expertise to support Caterpillar dealers and internal teams.
• Deliver product training and coordinate new feature release readiness.
• Support the resolution of outstanding product issues.

Adoption and Quality

• Work closely with Digital Adoption Representatives (DARs) to define and support adoption plans.
• Improve the quality, completeness, and consistency of customer information across the Cat® Digital Ecosystem.

Stakeholder Engagement and Feedback

• Represent dealer needs by proactively capturing feedback from users.
• Identify recurring needs and pain points.
• Translate insights into clear product requirements and prioritization input for product owners and internal teams.

Go-to-Market Support

• Support go-to-market initiatives and execution as a subject matter expert of assigned products and services.

Skills & Competencies

• Customer Focus: knowledge of values and practices that align customer needs and satisfaction as primary considerations in all business decisions; ability to create customized customer solutions.
• Products and Services: knowledge of major products and services and product and service groups; ability to apply knowledge appropriately to diverse situations.
• Effective Communications: understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs.
• Value Selling: knowledge of principles and practices for selling products, technology and services; ability to provide overall product and service value and differentiate support offerings.
• Consulting: ability to build trusted relationships, influence decisions, and drive adoption across dealer organizations and internal teams without direct authority.

Qualifications & Experience

• Experience with customer data management, CRM systems, or interconnected business applications.
• Experience supporting data quality, data governance, master data management, or digital transformation initiatives.
• Experience supporting customer success, product adoption, consulting, or change management initiatives.
• Experience collaborating across business and technical teams to support system implementations, process improvements, or product adoption.
• Experience working with dealer networks, distribution organizations, or enterprise software solutions.

Additional Information

• Travel estimated at 30-40% within EAME region.
• No relocation sponsorship provided.
• Career area: Sales.