Trade Marketing Executive - A

Role Overview

Trade Marketing Executive - A at Tamer Group.

Role Purpose

Own trade marketing strategy and execution to drive forecast accuracy, sales target achievement, and promotional effectiveness. Align marketing activities with sales plans, manage inventory risk, and deliver market insights that convert data into actionable plans.

Key Responsibilities

Forecasting & Sales Planning

• Ensure high forecast accuracy through review, simulation, and finalization of annual sales forecast with supplier and monthly forecast rolling adjustment with alignment of concerned departments.
• Finalize annual sales target through conducting in-depth analysis of market history, brand performance, promotional activities, coverage, distribution, visibility status, and year plan.
• Breakdown and communicate sales target by brand, region, channel, and top accounts.
• Ensure monthly brand target achievement through proactive daily follow-up with the sales team.

Marketing & Promotional Execution

• Ensure annual marketing and promotional activities and budget are in line with sales target plans and based on supplier working model.
• Ensure effective execution of quarterly and monthly marketing and promotional activities through timely communication and follow-up with the sales team.
• Prepare a plan to list new products by channel, number of SKUs, and by customer, and ensure and report proper execution with the sales team.
• Ensure proper execution and reporting for Point of Sales Material (POSM) from Tamer Warehouse to the trade as per the agreed allocation.

Budget & Inventory Management

• Track budget, market, and activity execution and provide in-store competitiveness and activity recommendation reports.
• Ensure expiry amounts do not exceed the provisioned amount in trade or at Tamer warehouse by monitoring stock identification and identifying low-risk and high-risk stocks.

Analysis & Reporting

• Conduct required analysis related to brand performance, ROI analysis, market, and customers, and convert opportunities from data analysis outcomes into an action plan.
• Prepare and communicate with suppliers expected month closing, monthly letter with month and year-to-date brand performance with key market insights, and next month and year-to-go plan.

Field Management

• Design and execute a monthly visit plan as per visit guideline for branch, market, and customer along with visit agenda and visit outcome reports.