Therapy Area Representative

Role Overview

Therapy Area Representative at Novartis, based in Kuwait. The role executes in-field tactics for assigned priority brands within a defined territory, focusing on high-quality external stakeholder engagement and delivery of agreed field performance objectives in line with Novartis policies, ethical standards, and compliance requirements.

Role Purpose

To support headquarters by executing data-driven field engagement strategies, delivering compliant product promotion aligned with brand strategy, and serving as a trusted partner to healthcare professionals while capturing market insights to inform territory planning and strategy.

Key Responsibilities

Field Engagement & Omnichannel Delivery

• Execute data-driven field engagement and deliver tailored omnichannel interactions using digital tools.
• Leverage "next best action" insights and digital platforms to maximize engagement impact and execution excellence.
• Execute omnichannel stakeholder journeys effectively.

Product Promotion & Clinical Communication

• Deliver high-quality, compliant product promotion aligned with brand strategy and therapeutic area priorities.
• Act as a trusted partner to healthcare professionals by communicating clinical evidence, product value, and appropriate use.

Market Intelligence & Strategy Support

• Capture and share field insights on customer needs, market dynamics, and competitor activity to inform strategy and territory planning.

Compliance & Cross-Functional Collaboration

• Collaborate cross-functionally and operate in full compliance with company policies, ethical standards, and local regulations.

Qualifications & Experience

• Degree or education in a relevant discipline.
• Solid understanding of Kuwait market preferred.
• Demonstrated successful performance track record.

Skills & Competencies

• Solid communication skills, analytical skills, and presentation skills.
• Strong external stakeholder engagement and relationship management skills.
• Proven ability to use digital and AI tools as part of daily work.
• Commercial Excellence.
• Conflict Management.
• Cross-Functional Coordination.
• Customer Insights.
• Influencing Skills.
• Key Account Management.
• Professional Ethics.

Additional Information

• Position is onsite in Kuwait.