Store Manager

Role Overview

Store Manager at Apparel Group. The position is responsible for increasing business revenues, developing and implementing Standard Operating Procedures across stores to drive business and gain customer satisfaction, overseeing recruiting, hiring and training needs, and representing the brand by maximizing sales through exceptional customer service and retail experience.

Role Purpose

Lead store operations to achieve sales and profitability targets, develop and retain talent, ensure compliance with company policies and visual standards, manage inventory effectively, and support new store projects while providing leadership and support to all employees.

Key Responsibilities

Sales and Profitability

• Achieve quantitative measures of performance in units per transaction, average transaction value, sales per month, sales per square feet, sales turnover, shrinkage control, and conversion percentage.
• Set store sales targets to maximize sales and profitability.
• Guide Area Managers and Store Managers to maximize productivity through effective utilization of available resources.
• Manage operational costs effectively and reduce costs through automation.
• Adhere to and enforce Company SOP, policies, procedures, and loss prevention audit guidelines across all stores.
• Monitor measures to ensure compliance by all employees.

Operations and Visual Standards

• Oversee implementation and execution of Visual Merchandising guidelines across all stores at all times.
• Interpret and make decisions on operations and visual standards based on store and client needs.

Recruitment and Training

• Recruit and train staff on sales techniques, customer service, teamwork, and etiquettes as per company and brand requirements.
• Involve in the selection and recruitment of operational staff when required.
• Ensure technical and behavioral proficiency of staff through appropriate Learning and Development initiatives.

Employee Development

• Identify store training and development needs in conjunction with the Brand General Manager and training department.
• Formulate a succession plan in conjunction with the Brand General Manager.
• Set KPIs and KRAs for direct subordinates.
• Conduct performance appraisals and provide feedback.
• Evaluate employee performance annually and promote open lines of communication through coaching and motivation.

Communication

• Conduct regional sales and operations meetings on a regular basis.
• Provide frequent feedback to Area Managers and Store Managers on their performance in relation to company performance.
• Ensure brand participation in loyalty program 'Club Apparel'.
• Hold weekly meetings with GM and Senior Management to discuss business plan versus achievements and improvement areas.

Stock Management

• Monitor store inventory in consultation with Brand General Manager and Brand Managers.
• Promote a proactive relationship between GM, Area Manager, Brand Manager, Store Manager, and Buyers/Planners to maximize sales.
• Monitor slow-moving and outdated stock in consultation with Brand Managers.
• Ensure stock security measures are effectively managed by Store Managers.

Store Design and Projects Management

• Involve in the design and layout process of new store projects.
• Design a New Store Schedule prior to commencement of design process.
• Provide guidance to concept Architect during design and implementation process.
• Conduct regular project update meetings with the Projects team.
• Provide guidance and support to territory during set-up and merchandising phase.

Brand Visibility and Legal

• Ensure enhanced brand visibility and provide inputs for marketing and brand awareness.
• Handle legal responsibilities related to store management, store opening, and planning.

Skills & Competencies

• Sales and profitability management.
• Retail operations and Standard Operating Procedures.
• Staff recruitment, training, and development.
• Performance management and employee coaching.
• Visual Merchandising execution.
• Inventory and stock management.
• Project management.
• Stakeholder communication and collaboration.
• Decision-making and problem-solving.
• Loss prevention and compliance.