Sr. Specialist Marcom

Role Overview

Sr. Specialist Marcom at Delivery Hero (Talabat), based in Qatar. You will support marketing strategy and growth campaign development, planning and executing marketing campaigns that drive customer acquisitions and improve customer retention.

Company Overview

Talabat is part of the Delivery Hero Group, the world's pioneering local delivery platform. Delivery Hero operates in around 65 countries worldwide, is headquartered in Berlin, Germany, and has been listed on the Frankfurt Stock Exchange since 2017 as part of the MDAX stock market index.

Role Purpose

To develop and execute comprehensive 360-degree marketing campaigns and targeted CRM promotions that drive customer acquisition and retention while maintaining brand consistency, managing media planning, monitoring performance, and coordinating cross-functional teams to deliver measurable results.

Key Responsibilities

Campaign Development & Execution

• Plan and develop marketing campaigns that drive customer acquisitions and improve customer retention.
• Handle execution of 360-degree brand campaigns and ensure all required teams are fully aligned on deliverables to meet deadlines.
• Plan all brand-related performance marketing campaigns and submit briefs in a timely manner to ensure smooth operations.
• Facilitate proper execution of all campaign requirements while continuously monitoring campaign performance and exposure.
• Take necessary steps to ensure campaigns reach maximum exposure and performance while running.

Media Planning & Performance Management

• Handle media planning of all 360-degree campaigns to ensure balanced exposure with high impact to achieve campaign objectives.
• Monitor weekly social media performance of competitors and the brand.
• Maintain constant oversight of brand KPIs and set strategy and next steps to maintain them at high-scoring levels.
• Ensure timely post-campaign performance reports are delivered to the marketing manager with proper readings, strategy, and next steps.

Brand Management & Communications

• Polish the brand image through communication across riders, brand tone, brand offering, and character.
• Supervise brand responses on social media and ensure all inquiries and complaints are addressed by responsible teams in a timely manner.
• Support planning of all CSR and PR-related communication material.
• Set up brainstorming sessions to continuously share engaging content that reflects the brand image and character.
• Continuously monitor important local events to push brand presence during key occasions.
• Take charge of event branding and communication whenever an event is planned.

Social Media & Influencer Management

• Supervise the Social Media Coordinator and ensure all outputs match quality standards for social media moderation, content creation, and briefings.
• Serve as secondary point of contact for macro influencers and handle major complaints and feedback received with required teams.

Event & Activation Management

• Handle on-ground activations with all hired suppliers to ensure everything is delivered as agreed with the marketing manager.
• Manage invitation logistics including preparing, delivering, and securing RSVPs.
• Prepare event branding and setup.
• Prepare and set up giveaways.
• Support overall event agenda.
• Ensure there is adequate inventory of giveaways and branding material for vendors and marketing activations.

Financial & Vendor Management

• Double-check price offers shared by vendors to control cost and quality.
• Ensure proper financial documentation of invoices, purchase quotations, and supporting reports received.

Qualifications & Experience

• Minimum 5 years of experience in consumer marketing, e-commerce, online services, or related field with a proven record of delivering work with measurable results.
• Experience in campaign management, preferably CRM/CVM in an e-commerce company.

Skills & Competencies

• Strong project management and stakeholder management skills.
• Analytical mindset with strong attention to detail and swift execution.
• Highly motivated and proactive individual with ownership mentality.
• Willingness to roll up sleeves and go the extra mile to drive results.
• Ability to establish priorities and communicate expectations, working with others to push projects to completion.