Sr. Marketing Manager

Role Overview

Sr. Marketing Manager at Visa. Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories.

Company Overview

Visa is dedicated to uplifting everyone, everywhere by being the best way to pay and be paid. At Visa, you have the opportunity to create impact at scale by tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.

Role Purpose

The Sr. Marketing Manager is responsible for developing marketing objectives, strategies and programs to support the achievement of Visa's business and brand objectives. This role participates in the development of company marketing programs, assesses market potential, plans product life cycles, coordinates technical product development, and defines promotional activities and product launches.

Key Responsibilities

Strategy & Planning

• Lead end-to-end merchant campaigns across EKQ to drive market-wide impact, ensuring strong merchant value proposition and measurable impact on payment volumes.
• Develop marketing strategies and programs aligned with business objectives.
• Plan product life cycles and assess market potential.
• Identify growth opportunities across key travel and retail corridors.

Partnerships & Merchant Relations

• Identify, negotiate and activate strategic, local, regional and international partners.
• Capitalize on strong rapport with top merchants across EKQ markets and lead merchant relationships focusing on market-specific asks.
• Drive incremental payment volumes and expand Visa card usage through partner collaboration.

Operations & Implementation

• Onboard merchants seamlessly to cater to different campaign needs across several verticals and with different market approaches to meet their objectives.
• Coordinate technical product development with cross-functional teams.
• Ensure seamless cross-functional alignment across all marketing initiatives.

Creative & Performance

• Oversee end-to-end creative development and media planning.
• Ensure consistent messaging and timely delivery across channels.
• Leverage data-driven insights to optimize performance.
• Implement multiple channel programs.

Additional Scope

• Provide technical sales support and product advertising and promotion.
• Develop company market requirements for specific products or product lines.
• Demonstrate digital fluency, including ability to work with emerging technologies such as Generative AI tools (e.g. ChatGPT, Microsoft Copilot) to support everyday work.

Qualifications & Experience

Basic Qualifications

• 8 or more years of relevant work experience with a bachelor's degree, or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD), or 2 years of work experience with a PhD.
• Experience in developing marketing strategies and programs.
• Experience in product life cycle planning and technical product development.
• Experience in defining and implementing promotional activities.
• Experience in coordinating cross-functional teams for marketing initiatives.
• Experience in assessing market potential and identifying growth opportunities.

Preferred Qualifications

• 9 or more years of relevant work experience with a bachelor's degree, or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD), or 3 or more years of experience with a PhD.
• Experience in leading marketing communications and creative development.
• Experience in developing and implementing multiple channel programs.
• Experience in technical sales support and product advertising.
• Experience in developing company market requirements for specific products or product lines.

Additional Information

• Visa requires at least 3 days in office; expectations of these days will be confirmed by your Hiring Manager.
• Visa is an Equal Employment Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.