وصف الوظيفة
Role Overview
Senior Country Business Leader, Surgery at BD, based in Riyadh, Saudi Arabia. The CBL will develop and implement business strategies for Saudi Arabia to ensure continued growth of the Surgery business, sales, and profitability in line with overall business strategy and Sales/GP targets.
Company Overview
BD is one of the largest global medical technology companies in the world. The Surgery division's vision is to empower providers to reduce the incidence of surgical complications, improve patients' experiences, and lower the total cost of surgical care.
Role Purpose
The Country Business Leader will drive business growth through managing sales and marketing operations to deliver agreed monthly, quarterly, and annual sales, gross profit, and operating income before tax targets. The role requires implementing the agreed go-to-market model, promoting Surgery products and services to opinion leaders and end-users, and strengthening the Surgery team to expand geographical coverage and capabilities across Saudi Arabia.
Key Responsibilities
Leadership & Team Development
- Lead, develop, and inspire a high-performing team by fostering a culture of accountability, collaboration, talent development, and continuous improvement to achieve business objectives.
- Build strong cross-functional relationships and foster collaboration to drive local market initiatives, operational excellence, and the sharing of protocols.
- Lead through influence within complex matrix organizations involving internal customers, regional marketing, and clinical teams.
Strategic Partnerships & Stakeholder Management
- Establish and strengthen partnerships with key decision-makers, influencers, and opinion leaders across the healthcare ecosystem.
- Build and maintain strategic relationships with government entities, the Ministry of Health, key opinion leaders, and healthcare decision-makers to influence healthcare policies, funding priorities, regulatory frameworks, and strengthen the BD brand presence.
- Lead the development and execution of national framework agreements to support sustained business growth and market access.
- Represent BD at industry conferences, scientific congresses, customer events, and professional forums as required.
- Develop exceptional relationship-building capabilities with both internal and external customers, combined with strong networking skills.
Market Analysis & Growth Strategy
- Proactively identify and pursue new growth opportunities within the Surgery portfolio by demonstrating market intelligence, emerging trends, and evolving customer needs.
- Lead market research, business analytics, and performance assessments to drive informed strategic decision-making and optimize platform performance.
- Continuously monitor market dynamics, competitor activities, and industry trends, developing effective counterstrategies to protect and expand market share.
- Develop and articulate compelling, customer-centric value propositions tailored to target market segments.
- Collaborate closely with META regional teams to define market segmentation, targeting, and growth strategies that accelerate penetration and expansion into new market segments.
Commercial Execution & Product Launch
- Drive the successful launch of new products and line extensions through comprehensive commercialization and adoption strategies.
- Own demand planning, inventory forecasting, annual budgeting, and ongoing financial forecasts to ensure accurate sales and profitability management.
- Effectively manage promotional investments and expenses within approved budgets while improving return on investment.
Regulatory & Compliance
- Ensure timely registration and regulatory compliance of the Surgery portfolio to support business continuity and growth objectives.
- Uphold BD's highest standards of ethics, integrity, compliance, and professional conduct in all business activities.
- Champion FCPA, Global Trade, and corporate compliance requirements while embedding best practices across the organization.
Qualifications & Experience
- Bachelor's degree required; MBA or equivalent postgraduate qualification preferred.
- Minimum of 8 years of sales and marketing leadership experience, including at least 5 years of people management responsibility.
- Extensive healthcare industry experience, preferably within the clinical, surgical, perioperative, or medical device sectors.
- Experience within multinational medical device, hospital, or healthcare organizations is highly desirable.
- Demonstrated track record of developing and delivering successful commercial strategies, go-to-market models, and business plans that deliver sustainable growth and market leadership.
- Strong understanding of the surgical and perioperative care markets in Saudi Arabia, including clinical practices, competitive landscape, and customer dynamics.
- Deep knowledge of Saudi procurement processes, tendering mechanisms, and the end-to-end healthcare sales cycle.
- In-depth understanding of hospital purchasing processes and proven ability to develop high-value professional networks.
Skills & Competencies
- Advanced proficiency in Microsoft Office applications.
- Proficient in maximizing Salesforce (SFDC) and CRM tools for pipeline management, forecasting, performance tracking, and commercial execution.
- Strong analytical approach with the ability to translate complex information into clear, concise, and actionable insights.
- Exceptional planning, organizational, and execution skills with a strong focus on delivering results.
- Strong commercial competence and strategic thinking capabilities.
- Highly results-oriented with a strong bias for action, customer focus, and dedicated approach.
- Passionate about continuous improvement, talent development, and enhancing organizational effectiveness.
- Outstanding negotiation, influencing, and decision-making skills.
- Self-motivated, resilient, and consistently demonstrates a positive and proactive approach.
- Demonstrates a high level of ownership, accountability, and personal responsibility.
- Exhibits strong self-awareness, emotional intelligence, and professional maturity.
- Dependable, collaborative, committed, and passionate about advancing healthcare outcomes.
- Proven ability to manage and prioritize multiple critical initiatives simultaneously.
- Excellent communication and presentation skills with the ability to engage and influence customers at all organizational levels.
- Demonstrated ability to inspire, influence, and drive alignment across diverse teams and customer groups.
- Customer-centric leader dedicated to understanding customer needs, exceeding expectations, and building long-term partnerships.
- Effectively prioritizes and adapts to changing business needs to achieve individual and team objectives.
Additional Information
Work Location
Primary work location: Riyadh, Saudi Arabia (Centria Office Building).
Culture & Values
BD welcomes people with the imagination and drive to help reinvent the future of healthcare. Face-to-face collaboration supports learning, progress, and success. BD is an Equal Opportunity Employer and evaluates applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.