Sponsorship, PR, and Events - Manager

Role Overview

Sponsorship, PR, and Events Manager at Emrb. This role leads the strategy and execution of corporate, industry, brand, and audience-facing events; manages public relations and corporate communications; and develops and executes the organization's sponsorship strategy.

Role Purpose

To build and strengthen the organization's reputation, market positioning, and revenue generation through integrated event delivery, strategic public relations, and high-value sponsorship partnerships. The role bridges internal leadership, external stakeholders, media, and commercial partners to elevate brand visibility, thought leadership, and commercial outcomes.

Key Responsibilities

Events Strategy and Execution

• Lead the planning and delivery of corporate, industry, brand, and audience-facing events from concept to execution.
• Develop event strategies that support brand building, stakeholder engagement, thought leadership, and revenue generation.
• Oversee event budgets, timelines, logistics, vendors, production, guest management, and post-event reporting.
• Manage event partnerships, sponsorship activations, speaker coordination, and on-site execution.
• Ensure all events reflect the organization's brand standards and strategic priorities.
• Evaluate event performance through KPIs, audience feedback, media impact, and commercial outcomes.

Public Relations and Corporate Communications

• Develop and implement PR strategies that strengthen the organization's reputation and market positioning.
• Manage corporate announcements, press releases, media briefings, executive profiling, and crisis communications support.
• Build and maintain strong relationships with media, journalists, industry influencers, and PR agencies.
• Identify proactive storytelling opportunities that elevate the organization, its leadership, and its content or commercial initiatives.
• Monitor media coverage, public sentiment, and industry conversations, providing insights and recommendations to leadership.
• Ensure consistency of messaging across all external communications and public-facing touchpoints.

Sponsorships and Partnerships

• Develop and execute the organization's sponsorship strategy in line with brand and commercial objectives.
• Identify, evaluate, and secure sponsorship opportunities that enhance visibility, audience engagement, and revenue potential.
• Build and maintain strong relationships with sponsors, partners, agencies, and key industry stakeholders.
• Lead sponsorship negotiations, proposal development, rights packaging, and activation planning.
• Ensure sponsorship deliverables are executed to a high standard and provide clear value to partners.
• Work closely with commercial and content teams to create integrated partnership opportunities across platforms, events, and branded initiatives.

Qualifications & Experience

• Bachelor's degree in Communications, Public Relations, Marketing, Business, Media, or a related field.
• 5 to 10 years of relevant experience in sponsorships, public relations, events, brand partnerships, or corporate communications.
• Experience within a media organization, broadcaster, publisher, entertainment company, or similarly fast-paced brand environment is strongly preferred.
• High editorial awareness of regional media nuances is highly valued.
• Proven track record of leading successful sponsorship deals, PR campaigns, and high-profile events.
• Strong existing network across media, PR, events, and brand partnership ecosystems is a plus.
• Experience managing agencies, vendors, and cross-functional stakeholders at senior levels.
• Arabic fluency is required.

Skills & Competencies

• Media experience.
• Experience working with dashboards: Looker Studio or other business intelligence tools.
• Experience building data pipelines for reporting purposes.