Specialist-Marketing

Role Overview

Specialist-Marketing at Ejon, based at AutoHub's national network.

Role Purpose

Lead the planning and execution of AutoHub's marketing activities to strengthen brand awareness, support business growth and promote its services and strategic partnerships. Translate business priorities into clear campaigns, content and activations while managing agencies, budgets and performance.

Key Responsibilities

Strategy & Planning

• Develop and deliver the annual marketing plan aligned with AutoHub's strategy and commercial priorities.
• Identify customer, market and automotive trends and convert them into relevant campaigns and propositions.
• Develop new approaches to content, lead generation, partnership marketing and local center activation.

Brand & Campaign Management

• Own brand positioning and integrated campaigns across collision repair, maintenance, car care, customization, vehicle conversion and EV services.
• Ensure advertised offers and service claims are accurate, approved and operationally achievable.
• Use customer, digital and campaign data to improve targeting, creative effectiveness and return on investment.

Digital & Content

• Manage and continuously improve AutoHub's website, ensuring its content, services and customer experience remain accurate, engaging and aligned with business and brand objectives.
• Manage AutoHub's social media channels, including content planning, publishing, community engagement and performance improvement, in line with brand and business objectives.
• Use AI technologies in content generation (Copy, Images and Videos).

Budget & Performance Management

• Manage the marketing budget, agencies, suppliers and campaign performance across AutoHub's national network.
• Continuously improve marketing processes, agency governance and performance reporting.

Stakeholder & Partnership Management

• Work closely with Operations, Customer Experience, Digital, Finance, Procurement, Legal and ALJ Enterprises functions.
• Coordinate with OEMs, insurers, technology partners, agencies, influencers, media and event suppliers.
• Coordinate with sister companies at ALJ Motors, ALJUF and ALJCO.
• Support demand generation, partnership activation and corporate reputation through measurable marketing initiatives.

Reporting & Communication

• Prepare clear briefs, presentations, announcements and performance reports for senior management and external partners.

Qualifications & Experience

• Bachelor's degree in Marketing, Communications, Business Administration or a related field.
• 2-3 years of relevant marketing experience.
• Automotive, retail, services, hospitality or another multi-location consumer business experience is preferred.
• Professional certification in digital marketing, brand management, project management or marketing analytics is preferred.

Skills & Competencies

• Marketing strategy, brand management, integrated campaigns, digital marketing, content, PR, events, partnerships, agency management, budgeting and performance analytics.
• Digital fluency and strong Arabic and English communication.
• Strategic planning, campaign and project management, and commercial thinking.
• Digital marketing and analytics expertise.
• Creative judgment and presentation skills.
• Negotiation and stakeholder management.
• Agency and budget management.
• Advanced AI Generative Tools and Microsoft Office skills.